MAGGIE TRAN
Luxury Retail Industry - Senior Management
Ho Chi Minh City
Summary
Experienced with 13+ years in Luxury Brand & Retail Operations Management across Vietnam and Australia. Proven in leading high-performance teams, optimizing operations, and driving profitability. Expertise in strategic planning, marketing and branding, P&L, and customer relationship management. Skilled at transforming underperforming programs into profitable ventures. Strong leadership and interpersonal skills, deeply knowledgeable in fashion, beauty, and construction industries. Seeking senior management to enhance brand performance and market presence in luxury sector.
Overview
14
14
years of professional experience
10
10
years of post-secondary education
2
2
Languages
Work History
Business Performance Manager
THE HOUR GLASS
1 2022 - Current
- Senior general management level, leading the market in Vietnam and directly managing the Rolex & Tudor brands nationwide.
- Enhanced business performance by developing and implementing strategic plans focused on continuous improvement.
- Oversee and direct retail team across country of 60 team members, ensuring alignment with corporate goals and strategies
- Assess and optimize operational and financial performance of all locations, developing and implementing improvement plans.
- Monitor budgets and expenses, preparing detailed reports for executives to inform strategic decisions.
- Develop and execute comprehensive business strategies and expansion plans, driving market growth.
- Collaborate with project stakeholders, landlords, vendors, and service providers to deliver business performance solutions.
- Manage P&L, plan budgets, authorize expenditures, and monitor revenues to maintain profitability.
- Lead marketing campaigns, ensuring compliance with brand guidelines and maximizing ROI.
- Mentor and develop motivated sales force for both brick-and-mortar and retail operations.
- Oversee CRM management to enhance customer engagement and loyalty.
Retail & Marketing Manager
CHANEL
08.2020 - 04.2021
- Managed all FBP retail POS across country.
- Conducted business planning and analysis.
- Facilitated communication between department heads and managers regarding fiscal and operational matters.
- Authored budgets, forecasts, and financial reports to meet targets.
- Enhanced customer relations, accounting management, and inventory control with improved training.
- Developed and mentored motivated sales force to maintain and expand presence in both brick-and-mortar and e-commerce channels.
- Recruited, trained, and developed retail staff to achieve high performance and customer satisfaction.
- Managed marketing activities and campaigns, ensuring alignment with product strategy and store growth projections.
- Achieved sales objectives and managed stock levels to ensure availability of best sellers and no overstock.
- Maximized customer recruitment and loyalty by addressing CRM database management and customer data analysis.
- Increased product reviews and improved e-commerce conversion rates through targeted digital strategies.
- Set up and ran successful e-commerce website in Vietnam in November 2020.
- Incorporated products both in-store and on website in collaboration with Commerce team.
Senior Brand & Retail Manager
DAFC
05.2019 - 08.2020
- Managed luxury brands including Salvatore Ferragamo, Giuseppe Zanotti, Jacqueline Boutique (Balmain, Elie Saab, Oscar De la Renta, Roberto Cavalli, Jimmy Choo, Zimmerman, Sophia Webster, Monique Lhuillier, etc.), Christian Louboutin, and Weill Paris.
- Directed operations for 12 boutiques, overseeing 60+ staff members and 10-person marketing team.
- Developed and executed marketing strategies for 50+ brands, utilizing digital and influencer marketing to enhance brand visibility and drive sales.
- Led e-commerce initiatives, improving conversion rates and implementing SEO strategies.
- Managed budget planning, vendor negotiations, and international buying trips, optimizing operational efficiencies and profitability.
- Analyzed market trends and consumer behavior to drive targeted promotional campaigns and achieve business objectives.
Sales & Business Manager
David Jones
02.2014 - 5 2019
- Managed the Women's Accessories & Designer Handbags division (2017-2019) and Beauty & Cosmetic Department (2014-2017) with oversight of 70+ brand partnerships.
- Developed and executed persuasive sales presentations, optimized consumer targeting strategies, and trained sales teams in effective messaging and deal closure techniques.
- Collaborated closely with marketing to develop and implement multi-channel advertising campaigns, evaluated store location potential, and analyzed market trends to drive strategic product placement.
- Led initiatives to showcase products at trade fairs, conferences, and workshops, successfully promoting cross-selling opportunities.
- Implemented profitable pricing structures and discount plans, significantly increasing revenue and maximizing return on investment.
- Championed successful e-commerce strategies, improving conversion rates through SEO enhancements and Google Analytics insights. Collaborated with E-commerce team to integrate and optimize product visibility across online platforms.
Business Manager
Pandora Beauty Spa
08.2012 - 03.2014
- Maximized revenue generation through effective sales strategies and market analysis insights.
- Implemented cost-saving measures, reducing operational expenses without sacrificing quality or productivity.
- Facilitated seamless communication between departments to foster collaboration on shared objectives.
- Managed cross-functional teams for successful project completion and timely delivery of products or services.
- Developed strategic partnerships with key stakeholders, fostering collaboration and driving growth.
- Oversaw financial management, ensuring accurate forecasting, budgeting, and reporting to support informed decision making.
- Trained new hires, providing information, and insight into corporate policies and procedures.
Assistant Store Manager
Imagination Fashion Group
05.2010 - 12.2012
- Stocked and restocked inventory when shipments were received
- Determined staff promotions and demotions and terminated employees when necessary
- Maintained daily record of all transactions
- Trained staff to deliver outstanding customer service
- Worked closely with the district manager to formulate and build the store brand
- Contributed to merchandising ideas at team sale meetings
- Delivered excellent customer service by greeting and assisting each customer
- Addressed customer inquiries and resolved complaints.
Education
MBA - International Business Administration
New Buckinghamshire University
United Kingdom 02.2021 - 11.2022
BBA - Business Administration And Management
Swinburne University of Technology
Melbourne, Australia 01.2010 - 12.2012
No Degree - 3C Triad Leadership Coaching (Sponsored By THG)
Asian Leadership Institute
Singapore 04.2023 - 11.2023
Some College (No Degree) - Business Futures: Omni-Channel Retail & Supply
RMIT
Australia 04.2021 - 06.2021
Diploma of Beauty Therapy -
Baxter Institute
Melbourne, Australia 01.2013 - 10.2015
No Degree - Mini MBA
International Management Institute
Germany 05.2019 - 04.2021
Skills
Organizational Development
Timeline
No Degree - 3C Triad Leadership Coaching (Sponsored By THG)
Asian Leadership Institute
04.2023 - 11.2023
Some College (No Degree) - Business Futures: Omni-Channel Retail & Supply
RMIT
04.2021 - 06.2021
MBA - International Business Administration
New Buckinghamshire University
02.2021 - 11.2022
Retail & Marketing Manager
CHANEL
08.2020 - 04.2021
No Degree - Mini MBA
International Management Institute
05.2019 - 04.2021
Senior Brand & Retail Manager
DAFC
05.2019 - 08.2020
Sales & Business Manager
David Jones
02.2014 - 5 2019
Diploma of Beauty Therapy -
Baxter Institute
01.2013 - 10.2015
Business Manager
Pandora Beauty Spa
08.2012 - 03.2014
Assistant Store Manager
Imagination Fashion Group
05.2010 - 12.2012
BBA - Business Administration And Management
Swinburne University of Technology
01.2010 - 12.2012
Business Performance Manager
THE HOUR GLASS
1 2022 - Current
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