Luan Duong
Ho Chi Minh ,VN
Overview
2
2
Languages
9
9
years of professional experience
Work History
Digital Marketing
ADFLYS
Ho Chi Minh, VN
12.2024 - Current
- Researched, identified, and sourced relevant KOLs/influencers and content channels for mobile app promotion across target markets (Vietnam, the US, and international markets).
- Initiated partnerships, negotiated commercial terms, pricing, and advertising formats across social media platforms (YouTube, TikTok, Facebook, X/Twitter).
- Supervised the end-to-end content production and publication process, ensuring strict adherence to campaign briefs, brand guidelines, and project timelines.
Account manager
TENMAX ADTECH LAB |
Ho Chi Minh, VN
01.2022 - 01.2024
- Formulated sales plans, tracked performance metrics, and monitored operational delivery in accordance with client SLA commitments.
- Pitched and introduced innovative AdTech solutions and digital advertising products to prospective and existing clients.
- Negotiated commercial terms, finalized service agreements, and managed ongoing contract operations.
- Conducted market segmentation and audience profiling to identify high-potential target accounts.
- Monitored and analyzed sales performance, channel effectiveness, and market growth trends.
- Proposed strategic initiatives and operational improvements to drive client retention and revenue growth.
Business Development Executive
VN NGAY NAY (VIETNAM INFORMATION NETWORK CO., LTD)
Ho Chi Minh, VN
01.2019 - 01.2022
- Established, nurtured, and expanded long-term B2B client relationships within the Media & Advertising industry.
- Proactively generated and qualified new B2B leads through direct market outreach, business networking, referrals, and social selling.
- Developed tailored pitch proposals, media plans, cost estimates (quotations), and comprehensive campaign execution roadmaps.
- Advised clients on strategic Media & Advertising solutions aligned with core marketing objectives: Branding, Brand Awareness, Promotions, and Lead Generation.
Retail Banking Officer (RBO)
TECHCOMBANK (VIETNAM TECHNOLOGICAL AND COMMERCIAL
Ho Chi Minh, VN
03.2018 - 03.2019
- Sourced, acquired, and developed relationships with retail clients for individual banking products and financial services.
- Provided in-person financial consultations, advising clients on optimal products, consumer credit solutions, and digital banking utilities.
- Conducted credit appraisals, assessed risk profiles, and prepared credit evaluation reports for credit committee approval.
- Monitored loan disbursements, verified post-lending fund utilization, and tracked customer repayment schedules (principal and interest).
Education
Bachelor of Business Administration – Major in Marketing
Ho Chi Minh City University of Technology (HUTECH)
Ho Chi Minh 01-2018
Skills
- Influencer sourcing
- Social media advertising
- Campaign management
- Content production
- Client relationship management
Languages
Vietnamese
First Language
English
Upper Intermediate
B2
Timeline
Digital Marketing
ADFLYS
12.2024 - Current
Account manager
TENMAX ADTECH LAB |
01.2022 - 01.2024
Business Development Executive
VN NGAY NAY (VIETNAM INFORMATION NETWORK CO., LTD)
01.2019 - 01.2022
Retail Banking Officer (RBO)
TECHCOMBANK (VIETNAM TECHNOLOGICAL AND COMMERCIAL
03.2018 - 03.2019
Bachelor of Business Administration – Major in Marketing
Ho Chi Minh City University of Technology (HUTECH)