Linh Nguyen Hue
Marketing | Executive Assistant
Ha Noi
Summary
Certified Branding and Advertising Master Degree from Nottingham Trent University, ability to adapt quickly to the new environment and apply fundamental business principles in multicultural settings. Customer-oriented and creative with more than 10 years of extensive experience in managing all aspects of marketing campaigns. Prefer working in an international company.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Executive Assistant to the Chief Executive Officer
SmartOSC
04.2023 - Current
- Oversee performance of Marketing & Revenue Operations Departments.
- Assist in business planning, strategy execution, and key initiatives.
- Draft and manage high-level correspondence, reports, and presentations.
- Oversee administrative functions to ensure smooth office operations.
- Lead or support special projects as assigned by the CEO.
- Drive cross-functional initiatives to align with company goals.
Head of Marketing
SmartOSC
04.2021 - Current
- Lead and mentor the marketing team.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Partner Marketing
SmartOSC
04.2020 - 04.2021
- Established strong relationships with key industry partners, leading to valuable collaborations and co-marketing opportunities.
- Optimized partner marketing materials, ensuring consistent messaging and branding across all channels.
- Optimized partner marketing budget allocation by analyzing campaign performance data and reallocating resources accordingly.
Communications & Partnership Team Leader
Soya Garden JSC - Egroup
04.2019 - 04.2020
- Develop and implement effective Integrated Marketing Communications campaigns that build customer loyalty programs, brand awareness, and customer satisfaction
- Manage the relationship with partners and negotiate benefits in each corporate campaigns
- Plan and manage the design, content, and production of all marketing materials
- Prepare detailed media activity reports
- Work with different marketing departments to generate new ideas and strategies
- Work with the Product Development department for product innovation
Marketing Executive
Vinpearl - Vingroup
10.2018 - 03.2019
- Develop & Execute the marketing action plan for Vinpearl Luxury brand - the most premium brand in Vinpearl
- Support PR, social media, digital media tactics
- Vinpearl Luxury Landmark 81: involve in creating the marketing plan for the launching of the tallest hotels in SEA (Vinpearl Luxury Landmark 81), work with vendors for events, communications plans
PR Communications Leader
Golden Gate Group
04.2016 - 07.2017
- Brands in charge: Kichi Kichi, Hutong Hot Pot, Ashima, Cowboy Jack's, Vuvuzela
- Develop the Integrated Marketing Communications campaign yearly
- Track and update regularly the marketing performance
- Support to develop branding strategy
- Manage contents and brand images on social channels ( Facebook, Instagram, Youtube ...)
- Improve the engagement of Fanpage Facebook 50% in 2 months
- Manage negative comments, work with the relevant departments to improve products & service & customer experience
- Work with marketing agencies in major campaigns: brief and manage all the projects
- Take control of all outputs
Education
MSc - Branding & Advertising
Nottingham Trent University
09.2017 - 10.2018
B.S - Corporate Finance
National Economics University
10.2012 - 09.2016
Skills
- Leadership & Teamwork
- Project management
- Critical thinking and problem solving
- Strategic planning
Timeline
Executive Assistant to the Chief Executive Officer
SmartOSC
04.2023 - Current
Head of Marketing
SmartOSC
04.2021 - Current
Partner Marketing
SmartOSC
04.2020 - 04.2021
Communications & Partnership Team Leader
Soya Garden JSC - Egroup
04.2019 - 04.2020
Marketing Executive
Vinpearl - Vingroup
10.2018 - 03.2019
MSc - Branding & Advertising
Nottingham Trent University
09.2017 - 10.2018
PR Communications Leader
Golden Gate Group
04.2016 - 07.2017
B.S - Corporate Finance
National Economics University
10.2012 - 09.2016
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