Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
LIEN TRIEU

LIEN TRIEU

Ho Chi Minh City

Summary

With 18 years of experience in strategic merchandising and business operations in the retail sector, I bring a proven track record of driving sales, profitability, and customer satisfaction. My expertise in building and leading teams up to 35 headcounts, combined with my ability to partner with top suppliers in the FMCG, F&B and Pharmacy industries.

Overview

19
19
years of professional experience

Work History

Head of Fullfilment & Partnership

Vigo Retail - Distribution as a Service
07.2023 - Current

Lead procurement team to supply FMCG products for General Trade (GT) outlets and Distributors in 36 provinces in Vietnam

  • Ensure Sales, Profitability and Inventory Management targets are met
  • Lead the selection of the product range to match the demand of 60,000 outlets and 80 distributors in the North, Central & South territories
  • Manage efficiency of different procurement models for 80 distributors nationwide (Trading, Marketplace, Retail)
  • Establish and manage strong partnerships with FMCG suppliers (Joint Business Plan) and logistic partners
  • Oversee execution & collaboration with cross-functional teams to deliver effective sales and promotion plans.

Head of Merchandise

Ninja Mart - B2B Ecommerce
09.2021 - 07.2023
  • Lead merchandising team of 35 headcounts to supply FMCG products for GT outlets in 29 provinces in Vietnam
  • Oversee business expansion and selection of product range as well as SKU funnel for different territories
  • Manage efficiency of inventory, especially slow-moving and nearly expired inventory
  • Establish partnerships with FMCG suppliers to secure sufficient inventory and favorable trading terms.

Head of Supply

MyLife Group - F&B Chain
01.2021 - 09.2021
  • Lead supply and procurement team to source both ingredients and facilities for 6 brands (Yen Sushi, Genki, Shamoji, Kohi, Mylife Coffee, and Yen Market) with more than 50 outlets
  • Lead local and import procurement to match high demand for supply for restaurant chains, coffee chains and supermarket
  • Establish and manage high efficiency of supply to ensure smooth operation.

Head of Merchandise

Telio - B2B Ecommerce
04.2019 - 11.2020
  • Build and lead merchandise team to supply FMCG products for GT outlets in 3 key cities
  • Approach and establish partnerships with FMCG suppliers; first introduce them to B2B e-commerce Joint Business Plan in Vietnam
  • Lead sourcing process to ensure high fulfillment rate while maintaining low inventory days to optimize working capital for startup business.

Medicine Category Manager

Pharmacity Vietnam - Pharmacy Chain
01.2017 - 03.2019
  • Manage Medicine Category team of 4 headcounts (Rx, OTC, Vitamin & Supplements, Admin), from 40 outlets in 2017 to more than 400 outlets in 2019
  • Manage work with medicine suppliers, introduce them to first pharmacy chains in Vietnam
  • Manage high fulfillment rate of medicine prescriptions
  • Awarded Outstanding Performance in 2018.

Retail Purchasing Manager

TH True Milk
05.2016 - 01.2017
  • Purchase Fresh Food products for new project of TH True Milk and export oversea.

Fast Food Category Manager

Trung Nguyen Legend
01.2010 - 12.2014
  • Worked as Fast Food Category Manager at GT Ministop CVS.

Grocery & BAT Buyer

Trung Nguyen Legend
12.2008 - 01.2010
  • Worked as Grocery & BAT Buyer at G7 Mart CVS.

Sale Coordinator

Trung Nguyen Legend
01.2007 - 11.2008
  • Worked as Sale Coordinator at G7 Mart CVS.

Receptionist

Trung Nguyen Legend
02.2005 - 01.2007
  • Worked as Receptionist at Trung Nguyen Legend.

Education

Bachelor's Degree -

Food Industry University
Ho Chi Minh City, Vietnam
12.2004

Skills

  • P&L Management
  • Sales & Profit Growth
  • Operations Management
  • Budget Allocation
  • Cost analysis and savings
  • Process Improvements
  • Strategic Merchandise & Partnership
  • Customer Relationship Management
  • Contract Negotiations
  • Leadership and team building

Languages

Chinese (Cantonese), Vietnamese
Native language
English Proficient
Advanced
C1

Timeline

Head of Fullfilment & Partnership

Vigo Retail - Distribution as a Service
07.2023 - Current

Head of Merchandise

Ninja Mart - B2B Ecommerce
09.2021 - 07.2023

Head of Supply

MyLife Group - F&B Chain
01.2021 - 09.2021

Head of Merchandise

Telio - B2B Ecommerce
04.2019 - 11.2020

Medicine Category Manager

Pharmacity Vietnam - Pharmacy Chain
01.2017 - 03.2019

Retail Purchasing Manager

TH True Milk
05.2016 - 01.2017

Fast Food Category Manager

Trung Nguyen Legend
01.2010 - 12.2014

Grocery & BAT Buyer

Trung Nguyen Legend
12.2008 - 01.2010

Sale Coordinator

Trung Nguyen Legend
01.2007 - 11.2008

Receptionist

Trung Nguyen Legend
02.2005 - 01.2007

Bachelor's Degree -

Food Industry University
LIEN TRIEU