Excel, PowerPoint, Word, CRM
Liangzi Wei
Business Development Director
Shanghai
Summary
With 13 years of professional experience, I bring a strong executive presence and advanced conflict resolution skills. As a motivated self-starter, I excel in navigating complex situations with diplomacy and clarity. My collaborative, value-focused approach allows me to build and maintain positive relationships in matrixed environments, while effectively managing customer needs. I possess solid business acumen and am skilled in both written and verbal communication in English and Chinese, enabling me to communicate clearly and concisely across diverse stakeholder groups.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Business Development Director
Shanghai Shiqian Technology Co., Ltd
05.2023 - Current
- Engaged directly with regional executives to strategize on developing new business pipelines; facilitated initiatives that generated 3 million RMB additional revenue from untapped market segments within one fiscal quarter.
- Collaborated with the engineering team and diverse stakeholders to gather customer insights, leading to enhanced user satisfaction by addressing specific client requirements.
- Spearheaded initiatives that enabled the commercial team to achieve industry-leading organic growth by implementing innovative customer solutions.
- Engaged directly with top-tier clients and stakeholders, facilitating discussions which uncovered potential project opportunities.
Key Account Director
Ming Yang Smart Energy
08.2022 - 04.2023
- Maintained and strengthened relationships with assigned key accounts, aligning strategies according to company business planning; ensured a seamless client experience that enhanced customer satisfaction.
- Conducted in-depth competitor research and market analysis to identify key trends, resulting in actionable insights that enhanced existing customer engagement strategies, driving an increase in annual sales performance indicators.
- Coordinated customer visits and strategic partnership meetings to enhance client relationships, driving successful business negotiations that resulted in contract signings surpassing company targets.
- Created tailored marketing campaigns focused on targeted customer segments; implemented countermeasures to address identified gaps, leading to an increase in engagement rates.
- Executed targeted discussions with key clients about new product offerings and industry insights while partnering with the regional sales team.
- Partnered with local sales teams to promote and cross-sell innovative solar products, hydrogen production equipment, and comprehensive solutions for renewable energy use.
Senior Sales Executive
Jotun Paints
08.2021 - 07.2022
- Analyzed customer needs across diverse segments within the energy industry, crafting tailored solutions that elevated client satisfaction levels while driving consistent achievement of annual sales goals.
- Developed comprehensive follow-up processes resulting in maintaining contact consistency with all prospects post-presentation phase, which increased engagement rates leading up to contract signings.
- Delivered tailored product recommendations and solutions to project owners and consultants through strategic visits, engaging demonstrations, and systematic follow-ups.
- Coordinated closely with project personnel on power initiatives to ensure Jotun's specifications were prioritized, resulting in an increase in successful project completions and alignment with sales targets.
- Engaged with clients regularly regarding payment schedules, developing strong relationships that resulted in consistent cash flow management and minimized delays in receipt for ongoing projects.
- Managed client engagement by responding swiftly—within a maximum of four hours—to all inquiries regarding existing projects or newly launched products, enhancing team reputation among prospective buyers through effective communication practices.
- Executed strategic collaborations with cross-functional teams during proposal development phases; findings identified key differentiators leading to successful acquisition.
- Attended bi-weekly update sessions centered around tracking progress against established KPIs related specifically to product knowledge gaps among staff members and solutions developed through ongoing training initiatives.
Segment Manager
Samhwa Paints
07.2020 - 07.2021
- Built from scratch a dedicated team focused on expanding market share within energy sectors; achieved rapid employee proficiency through structured training sessions.
- Developed and screened competitive product portfolios tailored for the energy sector while ensuring compliance with industry standards through detailed third-party test report preparation.
- Developed and implemented a tailored sales strategy for the energy segment resulting in securing contracts worth over 7 million RMB during initial six-month period.
- Diversified sales channels by establishing partnerships with new distributors and agents; identified opportunities for future projects.
- Cultivated strategic partnerships with stakeholders in the energy sector, leading to successful shortlisting on domestic and international projects focused on power and Oil&Gas.
Project Development Manager
The Sherwin-Williams Company
04.2015 - 06.2020
- Cultivated strategic partnerships with stakeholders in the energy sector, leading to successful shortlisting on domestic and international projects focused on power and Oil&Gas.
- Executed regular updates and maintained comprehensive project details for ongoing initiatives via CRM, which improved communication efficiency across teams.
- Delivered comprehensive corrosion protection presentations to stakeholders, generating interest from new clients and leading to successful contract negotiations.
- Coordinated with cross-functional teams to execute third-party testing as per design specifications, expediting project approval timelines while ensuring compliance with critical industry standards across the energy sector.
- Executed comprehensive market research initiatives with the regional sales teams; utilized findings from client interactions to enhance understanding of local needs and preferences for targeted solutions.
- Evaluated distinct competitors’ offerings against company’s core products; leveraged these insights as foundation for vital discussions around necessary feature updates or new product development.
- Secured project leads through weekly interactions with energy sector clients and monitoring industry news; prioritized opportunities by evaluating integrated resources, resulting in a streamlined pipeline that increased project proposals.
- Delivered in-depth market insights and product knowledge to the domestic sales team; enhanced project winning rate through strategic client visits with US counterparts, fostering strong stakeholder relationships.
Procurement Engineer
State Nuclear Procurement and Engineering Company
08.2011 - 03.2015
- Led the procurement process for over 10 nuclear auxiliary equipment units.
- Conducted detailed assessments of welding documentation alongside painting reports during all phases of production and construction.
- Coordinated the bidding process for nuclear power equipment acquisitions; developed technical bid evaluation documents that streamlined supplier selection criteria, enhancing decision-making efficiency across major procurement contracts.
- Coordinated technical discussions between the Chinese owner, American designer, and manufacturer to ensure alignment on project specifications; facilitated weekly meetings that improved communication and reduced misunderstandings.
- Scrutinized engineering drawings from suppliers and resolved critical technical problems through effective communication with cross-functional teams, contributing to smoother workflow processes on two major AP1000 projects simultaneously.
- Cultivated strong relationships with 10+ key suppliers, establishing regular communication channels that improved supply chain efficiency.
- Facilitated seamless collaboration between design teams and suppliers throughout two major projects; promoted smooth progress via structured weekly check-ins resulting in zero delays across critical deliverables from initiation to completion.
- Conducted comprehensive reviews of supplier compliance reports related to product defects; identified root causes contributing to recurrent quality issues which led directly to corrective action plans initiated within two weeks.
- Delivered on-site technical support at the manufacturing plant and project site, diagnosing critical issues while proposing effective solutions based on firsthand observations.
Assistant Engineer
Harbin Electric & GE JV Wind Power Company
02.2011 - 07.2011
- Produced detailed translations of engineering designs while preparing bidding documents that contributed to securing contracts through enhanced presentation quality.
- Coordinated technical meetings with GE HQ within a six-month period, ensuring seamless communication and collaboration across teams; enhanced project alignment on critical engineering tasks.
- Developed detailed agendas and materials ahead of time specifically tailored to enhance audience engagement at the wind power conference.
Education
MBA - Business Administration
Fudan University
Shanghai 09.2022 - Current
Bachelor of Science - Material Science And Engineering
Harbin Institute of Technology
Harbin 09.2004 - 07.2008
Skills
Customer engagement
Software
Interests
Cross Country Running, Half Marathon
Timeline
Business Development Director
Shanghai Shiqian Technology Co., Ltd
05.2023 - Current
MBA - Business Administration
Fudan University
09.2022 - Current
Key Account Director
Ming Yang Smart Energy
08.2022 - 04.2023
Senior Sales Executive
Jotun Paints
08.2021 - 07.2022
Segment Manager
Samhwa Paints
07.2020 - 07.2021
Project Development Manager
The Sherwin-Williams Company
04.2015 - 06.2020
Procurement Engineer
State Nuclear Procurement and Engineering Company
08.2011 - 03.2015
Assistant Engineer
Harbin Electric & GE JV Wind Power Company
02.2011 - 07.2011
Bachelor of Science - Material Science And Engineering
Harbin Institute of Technology
09.2004 - 07.2008
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