Lê Hồng Nhung

• Team management: 8 people
• Location:, Main activities and responsibilities:
• Summary: creating and delivering the marketing strategy and driving all marketing activities to elevate the brand experience, driving leads and revenue
• Scope of Works:
• Identify, initiate, and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
• Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
• Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals - Manage outside agency resources effectively, including advertising, public relations, and corporate communication efforts to capitalize on brand presence opportunities - Develop & Coaching Marketing team to be a strong team with leadership
• Conducted research and analysis to determine brand positioning and messaging.
• Consulted with product development teams to enhance products based on customer interest data.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
• Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Achievement: - Brand performance following sales performance with more than 150% annual growth in poultry category - Build Ecom channel from Zero to 5% contribution in sales revenue till June 2021 and 10% in Sep 2021 - New product development: 5 Processed meat and Ready to Cook categories - Launching new product as Khô Gà Ponnie to Market in June 2022 with high record in Sales - Highly Effective Employee in 2021 (Sale Brief event for 300 Sales staff before Khô Gà Launching and I am in charge of main presenter in event)

• Team management: 03 people
• Location:, Main activities and responsibilities:
• Develop Annual Promotion calendar for Nguyenkim group including every category and Ecommerce channel
• Coordinate with relevant departments for campaign deployment
• Analyze Sales data and Marketing traffic to propose improving activities at stores
• Execute promotion activities such as licensing, internal briefing, POSM management and lucky draw events, performance report
• Digital marketing management for promotion including: Website analytics, Social Media, Performance media
• Partnership management: 20 Finance & Banking partners, 30 electronic & home appliance & Mobile brands
• Budget management
• Devised product pricing strategies and trade marketing investments to support growth.
• Created trade marketing strategies to communicate strategies to 50 stores network
• Achievement:
• Achieve Sales KPI
• Deploy successful campaigns at all channels in timely and consistently

• Team management: 04 people
• Location:, Main activities and responsibilities:
• Coordinate with Distribution channels: General trade, Modern trade, TV shopping, E-commerce to deploy Sales Roadshow, Promotion Campaign and Sales Support
• Develop Visual Merchandising Plan for all channels
• POSM & Inventory management
• Promotion development to support sales team – nationwide
• Support OOH Development with Marketing team and Distribution expansion support
• Event Management
• Coaching and training 4 people in team
• Budget management
• Achievement:
• Devised product pricing strategies and trade marketing investments to support growth.
• Achieve Sales KPI with Sales Team target 2017
• Deploy successful campaigns at all channels in timely and consistently

• Identified issues, analyzed information and provided solutions to problems.
• Skilled at working independently and collaboratively in a team environment.
• Worked effectively in fast-paced environments.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Delivered services to customer locations within specific timeframes.
• Worked well in a team setting, providing support and guidance.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Gained strong leadership skills by managing projects from start to finish.

Main activities and responsibilities:

• Local Store Marketing planning and execution
• Demand Planning and Forecast
• POSM control and distribution to all stores
• Data analysis
• Customer service excellence management
• Sales management to KPI
• Event management for new store opening
• Achievement:
• Best sales of DQ 2016
• Best customer service
• Successfully deployed new stores opening
• Continually maintained and improved company's reputation and positive image in markets served.

• Manage daily operation
• Manage sales volume
• Training team
• Achievement:
• Best service & manager of Brand
• Best Spirit team