LE THI THUY DUONG
Intergrated Planning Manager
Summary
With over 9 years of experience in media, I have a solid understanding of various channels, including both traditional and digital platforms. My insights into Vietnamese consumer behavior and the unique media landscape position me for ongoing success in this dynamic market.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
3
3
Certificates
Work History
Intergrated Planning Manager
OMNICOM MEDIA GROUP – OMD TEAM
07.2020 - 03.2025
- Main accounts: NIVEA, SANOFI VACCINE
- Pitching projects: Nutifood
- Major points:
- Account lead: lead and manage daily conversations/meetings with clients.
- Conduct in-depth market research and audience analysis to inform strategic brand positioning and campaign development.
- Formulated and executed annual, quarterly, and campaign brand strategies to deliver brand KPI.
- Collaborate closely with internal stakeholders to ensure the campaign's smooth implementation in terms of setup/materials/daily or weekly KPIs and media efficiencies.
- Update for clients on new digital trends and changes in the media landscape (e.g., new media vendors, new ad formats, etc.)
Senior Planner
OMNICOM MEDIA GROUP – PHD TEAM
03.2016 - 06.2020
- Media planning and buying across all online and offline media
- Main accounts: SC JOHNSON, LG, BETAGEN, BUDWEISER.
- Other accounts: CJ GROUP, AGODA POCARI SWEAT, BEKO, AMORE PACIFIC, GOOGLE, PANFOOD
- Pitching projects: Agoda
- Major points:
- Media Campaign Implementation:
- Advertising products on Mediums like Print (Newspaper & Magazine), OOH (LCD & Frame ad in Buildings), Radio, Loudspeaker, PR (advertorial for offline), Digital (Internet), KOL and Cinema
- Following the process of booking to ensure that the adverts run accurately so the desired media message is seen and heard by consumers
- Making media reports such as: weekly/monthly report, post campaign report, quarterly media review, etc.
- Tracking competitors via Spending (Instar data by Kantar) as well as new activities, new TVCs, new Print Ads of competitors
- Communicating with media sales to get special deals for clients
- Track, analyze and interpret results of media expenditures to ensure progression towards clients' goals
- Provide optimization recommendations to clients and make revisions to media buy
- Partner with traffic and accounting departments to guarantee creative is properly delivered to stations and all billing issues are resolved
- Media strategy development:
- Recommending the most appropriate types of media to use, as well as the most effective time spans and locations; analyzing & suggesting new media activities, etc.
- Identifying target audiences and analyzing their characteristics, behavior and media habits by using tools: Choice 4, Instar
Booking Executive
YANTV JSC.– YANTV & CHANNEL B
12.2014 - 03.2016
- Company Overview: TV Channel, Media Advertising, Production, 360 campaign http://www.yan.vn/tv/
- Major points:
- Be responsible for assigned booking customers
- Be capable to allocate the commercial booking effectively, judge the quotations and consult customer if there are any legal issues related to their advertising video
- Be capable to support team to solve issues, problems during execution related to broadcasting the commercial video on TV
- Monitor TNS rating data to optimize the efficiency of the TVC, then making report to customer
- Weekly analyze TNS data to give team clear picture about competitors’ status (number of airing brand, total number of TVCs airing on other channel base on each period)
- Build and maintain the good relationship with the Television Station (HTVC)
- Consolidate sales report sales weekly and monthly
- Support sales team to return benefits for the barter deal partners (Viettel, HTV, VTVCab, etc.) such as: media benefits on TV, benefits on Yan News, Bestie, etc.
- Other tasks assigned by the company
Booking Executive
Tri Viet media corp (TVM-HTV3)
11.2011 - 11.2014
- Company Overview: TV Channel, Media Advertising, Production http://htv3tv.vn/
- Major points:
- Be responsible for assigned booking customer (Group M, Saatchi, etc.), directly contact and consult those customers all matter related to TV commercial booking.
- Make sure that the TVC of customer are qualified about technical & legal requirements before send file for broadcasting
- In charge of booking TVC, CPP, Banner, Popup, brand’s logo, etc.
- Monitor TNS Rating Data to export weekly & monthly report for customers
- Daily cross check the information from TNS report
- Consolidate sales report sales weekly and monthly
- Build and maintain the good relationship with customers to maximize profits for company
- Other tasks assigned by line manager
Education
Bachelor of Arts - Accounting
University of Electrical Power
12.2012 - 03.2015
Skills
Data Analysis
Communication
Teamwork
Project Management
Critical Thinking
Certification
Meta Blue Print - Media Planning Professional
Timeline
Intergrated Planning Manager
OMNICOM MEDIA GROUP – OMD TEAM
07.2020 - 03.2025
Senior Planner
OMNICOM MEDIA GROUP – PHD TEAM
03.2016 - 06.2020
Booking Executive
YANTV JSC.– YANTV & CHANNEL B
12.2014 - 03.2016
Bachelor of Arts - Accounting
University of Electrical Power
12.2012 - 03.2015
Booking Executive
Tri Viet media corp (TVM-HTV3)
11.2011 - 11.2014
References
- San, Business Director
- Phuong, Senior Planning Manager
- Cong, Performance Manager