LE THI LIEN HOANG

• Analyzed business data and prepared comprehensive reports for the Supermarket Channel Director, providing actionable insights to drive business decisions.
• Developed and executed strategic business development plans, ensuring alignment with budgetary constraints and timelines to achieve organizational targets.
• Negotiated trading terms with clients.
• Collaborated with Trade Marketing and MKT teams to assess category performance, analyzing sales data, and promotional effectiveness to refine strategies, and meet business objectives.
• Led the operations team to ensure execution: visibility, promotion, stock, ... at the store level.
• Convinced customers (Big C/Co.op) and internal teams successfully listed most of the new products.
• Partnered with customers to implement tailored sales strategies, promotional campaigns, and category management plans, ensuring alignment with their business goals, and maximizing mutual growth.

Results:

• Took charge of key strategic customers: Big C, Coop, and Emart.
• Delivered 2024 contract results exceeding Coop's targets by 105%.
• H1.25 increased by 7% compared to 2024.
• The Green Farm category delivered 200% year-over-year growth in the first half of 2025, significantly outperforming market expectations.

• Built and maintained reports and dashboards for tracking category performance.
• Analyzed and reported merchant performance metrics: GMV, traffic, user, ... Having an action plan.
• Developed key strategic partners, including: Big C, Lotte Mart, Co.opmart, Tops Market, 7-Eleven.
• Created the yearly plan/target for the TikiNGON category and top key merchants.
• Handled issues relating to Sales Operations.
• Built strong relationships with key merchants and stakeholders.
• Key person working with other teams: Marketing, BI, Operations, ... To carry out campaigns and solve problems.

Results:

• O2O/Supermarket segment grew, on average, 30% MoM and achieved 125% of the target in FY2022.
• Well control P&L index of the NGON category: Reached 120% target, and achieved a positive profit for the fiscal year.
• Successfully launched the instant delivery for TikiNGON.
• The Warrior of Mega Campaign 11.11, 12.12 Award.
• Be one of the best performers of TikiNGON.

• Created daily tracking for the sales team to ensure KPIs.
• Supervised daily sales operations and ensured team targets were met.
• Trained new staff on product knowledge and customer service techniques.
• Coordinated promotional activities to enhance brand visibility in stores.