Lan Vu
Higher Education Recruitment Specialist
Toronto
Summary
Forward-thinking Student Recruitment Specialist with deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 5 years of progressive education experience to positively impact business operations.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Regional Manager
University of Northern British Columbia, UNBC
Prince George
07.2020 - Current
- Ensure Recruitment strategies align with budget development based on research of country's Higher Education trends and market conditions, with goal of increasing UNBC brand and market presence in targeted regions
- Manage client relationship (CRM systems) with current and prospective agents (including training sessions, webinars and site visits) which resulted in 75% increase in applications year over year and higher conversion yield rate
- Assist Recruiting Manager to develop monthly and annually reports and make data-driven decisions on recruitment strategies; provide insights into improving student life cycle
- Collaborate with Marketing department to create marketing campaigns (SEO) and marketing collaterals
- Establish market and business development through innovative campaigns (i.e. Post Secondary High School Coaching Workshops) using social media
- Conduct business and competitive intelligence for institution using Canadian post-secondary experiences
- Cultivate relationships with international high schools, trade commissioner, and in-country immigration officers to improve student recruitment potential
Educational Resource Development Intern
Brock University
St. Catharines
01.2019 - 08.2019
- Active teamwork and contributed practical insights and opinions to Brock University's implementation of United Nations Sustainability Development Goals (SDGs) – with focus on Quality Education (SDG#4)
- Participated in TVET Validation Meeting with international experts
- Researched and integrated implementation of digital technology in teaching
Student Assistant
Brock University
St Catharines
08.2018 - 08.2019
- Promoted, led teams of 10-12 volunteers and co-organized Faculty student events (Convocations, Orientations, Cross Culture dinners, extra-curricular activities)
- Supported students with administrative issues (lockers and student services accessibility)
Country Representative
Niagara College
Welland
03.2016 - 05.2018
- Created, evaluated and actively implemented marketing strategies within budget to achieve targeted recruitment numbers
- Organized training events, provided support and consultancy services for more than 100 study- abroad-consulting agencies in Vietnam
- Liaison for recruiting agents, educational counselors and school officials
- Hosted quarterly virtual Q&A conferences for potential students and current students
- Contributed to increase Niagara College brand, improved Vietnamese student number by 500% first year and 200% following years.
Training Associate
SmartOSC
Ha Noi
09.2013 - 03.2016
- Developed training curriculum for internal staff via digital platforms
- Developed International Organization for Standardization quality guidance systems (ISO 9001:2015 certification), ensuring all pertinent information is accessible to vital departments and personnel, with strong emphasis on customer service
Teacher and Lecturer
Multiple Workplaces
Ha Noi
02.2012 - 02.2016
- Nguyen Trai University & Academy of Journalism and Communication
- Managed to prepare lesson plans, grade tests, mark papers and teach K-12, university and working adults
- Taught subjects: Economics, Consumer Behaviour and English
- Collaborated with teachers and department heads to meet quarterly and yearly educational goals
- Used PowerPoint and Google Classroom technology to give presentations to student classrooms
Marketing Associate
The Olympia Schools
Ha Noi
02.2010 - 01.2012
- Developed pre-season marketing plans to support department and divisional targeted number of students.
- Worked closely with private and public educational institutions to organize promoting activities during school year
- Developed and refined marketing content for printed materials and virtual advertising
- Managed events and marketing logistics
- Coordinated art and graphics creation for effective merchandising.
- Developed SEM strategy to improve traffic to school website.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results (online display marketing)
- Contributed to recruit 150 students within first year (50% increase)
Tax Accountant
Chan & Naylor
Melbourne
02.2009 - 01.2010
- Prepared federal and state income tax returns for individuals, businesses, trusts, estates and non-profits.
- Led team which generated 70% of business monthly income
- Leveraged Xero, spreadsheets and databases to provide supporting documentation for schedules and journal entries
Education
Master's degree - Educational Leadership and Administration, General
Brock University
St. Catharines, ON, Canada 06.2018 - 10.2019
BBA - Finance And Business
Hanoi University
Ha Noi, Viet Nam 09.2004 - 01.2009
Skills
Marketing plan development
Market Positioning
Public and Media Relations
Written Communication
Training and mentoring
Customer Relations
Certification
Digital Marketing Foundations (2021)
Timeline
Regional Manager
University of Northern British Columbia, UNBC
07.2020 - Current
Educational Resource Development Intern
Brock University
01.2019 - 08.2019
Student Assistant
Brock University
08.2018 - 08.2019
Master's degree - Educational Leadership and Administration, General
Brock University
06.2018 - 10.2019
Country Representative
Niagara College
03.2016 - 05.2018
Training Associate
SmartOSC
09.2013 - 03.2016
Teacher and Lecturer
Multiple Workplaces
02.2012 - 02.2016
Marketing Associate
The Olympia Schools
02.2010 - 01.2012
Tax Accountant
Chan & Naylor
02.2009 - 01.2010
BBA - Finance And Business
Hanoi University
09.2004 - 01.2009