Lan Vu
Higher Education Recruitment Specialist
Toronto
Summary
Forward-thinking Student Recruitment Specialist with deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 5 years of progressive education experience to positively impact business operations.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
4
4
Certificates
2
2
Languages
Work History
Regional Manager
University of Northern British Columbia, UNBC
Prince George
07.2020 - Current
- Ensure Recruitment strategies align with budget development based on research of country's Higher Education trends and market conditions, with goal of increasing UNBC brand and market presence in targeted regions
- Manage client relationship (CRM systems) with current and prospective agents (including training sessions, webinars and site visits) which resulted in 75% increase in applications year over year and higher conversion yield rate
- Assist Recruiting Manager to develop monthly and annually reports and make data-driven decisions on recruitment strategies; provide insights into improving student life cycle
- Collaborate with Marketing department to create marketing campaigns (SEO) and marketing collaterals
- Establish market and business development through innovative campaigns (i.e. Post Secondary High School Coaching Workshops) using social media
- Conduct business and competitive intelligence for institution using Canadian post-secondary experiences
- Cultivate relationships with international high schools, trade commissioner, and in-country immigration officers to improve student recruitment potential
Educational Resource Development Intern
Brock University
St. Catharines
01.2019 - 08.2019
- Active teamwork and contributed practical insights and opinions to Brock University's implementation of United Nations Sustainability Development Goals (SDGs) – with focus on Quality Education (SDG#4)
- Participated in TVET Validation Meeting with international experts
- Researched and integrated implementation of digital technology in teaching
Student Assistant
Brock University
St Catharines
08.2018 - 08.2019
- Promoted, led teams of 10-12 volunteers and co-organized Faculty student events (Convocations, Orientations, Cross Culture dinners, extra-curricular activities)
- Supported students with administrative issues (lockers and student services accessibility)
Country Representative
Niagara College
Welland
03.2016 - 05.2018
- Created, evaluated and actively implemented marketing strategies within budget to achieve targeted recruitment numbers
- Organized training events, provided support and consultancy services for more than 100 study- abroad-consulting agencies in Vietnam
- Liaison for recruiting agents, educational counselors and school officials
- Hosted quarterly virtual Q&A conferences for potential students and current students
- Contributed to increase Niagara College brand, improved Vietnamese student number by 500% first year and 200% following years.
Training Associate
SmartOSC
Ha Noi
09.2013 - 03.2016
- Developed training curriculum for internal staff via digital platforms
- Developed International Organization for Standardization quality guidance systems (ISO 9001:2015 certification), ensuring all pertinent information is accessible to vital departments and personnel, with strong emphasis on customer service
Teacher and Lecturer
Multiple Workplaces
Ha Noi
02.2012 - 02.2016
- Nguyen Trai University & Academy of Journalism and Communication
- Managed to prepare lesson plans, grade tests, mark papers and teach K-12, university and working adults
- Taught subjects: Economics, Consumer Behaviour and English
- Collaborated with teachers and department heads to meet quarterly and yearly educational goals
- Used PowerPoint and Google Classroom technology to give presentations to student classrooms
Marketing Associate
The Olympia Schools
Ha Noi
02.2010 - 01.2012
- Developed pre-season marketing plans to support department and divisional targeted number of students.
- Worked closely with private and public educational institutions to organize promoting activities during school year
- Developed and refined marketing content for printed materials and virtual advertising
- Managed events and marketing logistics
- Coordinated art and graphics creation for effective merchandising.
- Developed SEM strategy to improve traffic to school website.
- Used multiple web-analytics data points to benchmark, measure and improve online campaign results (online display marketing)
- Contributed to recruit 150 students within first year (50% increase)
Tax Accountant
Chan & Naylor
Melbourne
02.2009 - 01.2010
- Prepared federal and state income tax returns for individuals, businesses, trusts, estates and non-profits.
- Led team which generated 70% of business monthly income
- Leveraged Xero, spreadsheets and databases to provide supporting documentation for schedules and journal entries
Education
Master's degree - Educational Leadership and Administration, General
Brock University
St. Catharines, ON, Canada 06.2018 - 10.2019
BBA - Finance And Business
Hanoi University
Ha Noi, Viet Nam 09.2004 - 01.2009
Skills
Marketing plan development
Certification
Digital Marketing Foundations (2021)
Timeline
Regional Manager
University of Northern British Columbia, UNBC
07.2020 - Current
Educational Resource Development Intern
Brock University
01.2019 - 08.2019
Student Assistant
Brock University
08.2018 - 08.2019
Master's degree - Educational Leadership and Administration, General
Brock University
06.2018 - 10.2019
Country Representative
Niagara College
03.2016 - 05.2018
Training Associate
SmartOSC
09.2013 - 03.2016
Teacher and Lecturer
Multiple Workplaces
02.2012 - 02.2016
Marketing Associate
The Olympia Schools
02.2010 - 01.2012
Tax Accountant
Chan & Naylor
02.2009 - 01.2010
BBA - Finance And Business
Hanoi University
09.2004 - 01.2009
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