LAM HOANG LONG
COMMERCIAL MANAGER
Ho Chi Minh city
Summary
Dynamic Sales Manager with a strong track record of achieving and exceeding sales targets. Adept at developing market expansion strategies, negotiating key contracts, and leading high-impact business initiatives.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Category Manager
Dienthoaigiakho
02.2024 - Current
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
Category manager
HESMAN LTD COMPANY
04.2023 - 02.2024
- Managed operations and Commercial to ensure efficiency of Samcenter chain store (There are 32 shops)
- Achieved and exceeded sales targets by 300% within 1 year (Monthly revenue ~ 40B)
- Built and maintained strong relationships with with Mkt, Accountant, Operation Samsung team.
- Negotiated contracts and closed deals valued at 1B Marketing fund monthly.
- Internal: work directly with MKT, area managers, store managers to deploy monthly program, budget for MKT activities
- Others: Developed and implemented new brand is JBL ( a brand sale headphone, speaker)
Commercial manager
1 DIGITAL LTD COMPANY (UNDER DIGIWORLD GROUP)
04.2021 - 04.2023
- I am a Commercial manager (My team has 16 persons) in charge Commercial team of 1 Digital
- Achieved and exceeded sales targets by 500B within 2 year (growth 250%)
- For Ecommerce platform: We managed12 brands as Asus, Acer, HP, Lenovo, Xiaomi, Huawei, Logitech, Seagate, Microsoft, Eufy, Whirlpool, Wanbo with about 30 stores.
- Work directly with Category manager of 3 big Ecommerce platform: Shopee, Lazada, Tiki
- For Offline Business: We operated 3 chain stores (~11 stores): Huawei experience store (HES), Mi store (Xiaomi Authorized store), Galaxy house (SPS - Samsung premium store)
- Deal promotion, stock with big IT distributors: Digiworld, FPT Synnex, PSD, Vien Son, Vinh Xuan, Quoc Viet.
- Developed and implemented HR policies to improve workplace productivity
Ecommerce manager
R AND M LIMITED COMPANY (REALME COMPANY)
04.2020 - 04.2021
- I am a leader, in charge Online team realme smartphone
- Make sales strategy, product management, negotiate with partners to have a sales plan for each specific stage at Ecommerce platform & MD
- I'm in charge of cost & revenue management of Ecommerce channel reach the highest record is 15k units by month
- Achievement: reach $10M Revenue, 60k units, 10% internal share of realme smartphone
- Work directly with Headquarter to plan to Product (smartphone & AIOT) for sale & built up a strong relationship of realme' s regional.
Senior Associate
SHOPEE LIMITED COMPANY
03.2016 - 03.2020
- I was in charge of planning and leading Mobile category, manages a team 9 peoples.
- Building campaign for category (Daily/Monthly/Yearly).
- Directly work with many brand as OPPO, Xiaomi, VIVO, Asus, Nokia, Anker, Panasonic, Sharp and the other small brand
- Control budget of category for the activities (Key product/seller/Brand)
- Contributing, building and developing new features of system.
Education
Bachelor - business administration
UNIVERSITY OF ECONOMICS AND LAW
01.2013 - 01.2017
Skills
Office information
Education Experience
- UNIVERSITY OF ECONOMICS AND LAW, Bachelor, business administration,
Certification
Certificate from Ho Chi Minh Communist Youth Union, President of GPA, UEL, Member made many positive contributions to activities of HCYU in 2014 - 2015 term.
Personal Information
Date of Birth: 10/29/95
Rewards
- Certificate of Student of 5 merits from Business Administration department, UEL.
- The Shopee's most devoted employee award of 2018
Timeline
Category Manager
Dienthoaigiakho
02.2024 - Current
Category manager
HESMAN LTD COMPANY
04.2023 - 02.2024
Commercial manager
1 DIGITAL LTD COMPANY (UNDER DIGIWORLD GROUP)
04.2021 - 04.2023
Ecommerce manager
R AND M LIMITED COMPANY (REALME COMPANY)
04.2020 - 04.2021
Senior Associate
SHOPEE LIMITED COMPANY
03.2016 - 03.2020
Bachelor - business administration
UNIVERSITY OF ECONOMICS AND LAW
01.2013 - 01.2017
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