Kien Phuong

Company overview: A Taiwanese and the first wax gourd (winter melon) concentrated juice manufacturer in Vietnam since 1999

• Location: Ho Chi Minh City
• Industry: Beverage production and packaging
• Size: 50 employees

Achievements:

• Developed a strategic business plan that boosts annual B2B sales by 70% by focusing on new customer acquisition
• Designed and implemented sales & customer policies, including B2B customer database, improving customer retention by 10%
• Revamped the performance management and motivation system, resulting in a 10% improvement in employee retention

Key responsibilities:

Strategic planning and business development

• Consulted senior leadership on strategic planning & execution, leading to a 70% rise in B2B revenue through new customer acquisition
• Orchestrated the redesign of distribution channel, identifying key B2B audiences and unlocking growth potentials
• Developed sales policies and procedures to incentivize sales team performance when achieving business objectives

Financial and performance optimization

• Drove a 38% reduction in marketing expenses by identifying 300M VND in cost-saving opportunities through in-depth financial analysis
• Designed a comprehensive set of performance metrics and KPI monitoring system aligned with the proposed business plan
• Constructed a performance management system with performance-based bonuses

Marketing and HR advisory

• Contributed to the development of company marketing plans and strategies, analyzing the effectiveness of marketing activities.
• Developed HR policies and procedures, enhancing employee experience and HR practices, improving cross-company communication
• - Provide solutions and insights to resolve HR-related matters across various departments

Company overview: A hospitality firm in a group ecosystem (Founded by Masan Group’s co-founder, run by expat senior leadership)

• Industry: Hospitality
• Product: Franchise, Hotel Management & Partnership, Membership
• Size: >200 employees

Achievements:

• Orchestrated and hosted events for over 350 guests, achieving a 95% satisfaction rate and generating strategic investor leads
• Developed a comprehensive financial model to secure external funding and for annual budget preparation, resulting in a company valuation exceeding $40 million and enabling expansion into new markets
• Spearheaded a seamless transition of a 120-room resort, maintaining consistent operations and preserving 30B VND in annual revenue while implementing continuous improvement measures that reduced overhead by 10%
• Crafted compelling investment materials that secured a MOU with a strategic investor, paving way for expansion of operations
• Streamlined administrative processes, reducing processing time by 5% and improving team communication and efficiency
• Engineered an organizational structure with clarifying roles and responsibilities, fostering a more efficient and accountable work culture

Key responsibilities:

Strategic leadership and financial management

• Collaborated with CEO and Operations Director to develop a three-year strategic roadmap that grew revenue by over 50% annually
• Led the preparation of annual budget and conducted projects’ feasibility studies, maximizing ROI by ensuring sound financial planning
• Developed investment materials for fund-raising pitches, promoting company’s value proposition and attracting investor interest

Administrative and operational excellence

• Optimized administrative processes with standardized administrative forms and legal contracts, improving operational efficiency
• Collaborated in the enhancement of SOPs to ensure operational consistency and industry best practices
• Provided administrative and operational support, ensuring strategic planning and resource optimization

HR and legal compliance

• Designed a performance management & bonus system and organizational structure with clearly defined roles, enhancing accountability
• Developed and implemented HR policies and tools, facilitated effective conflict resolution and provided constructive feedback, fostering a positive and collaborative work environment and improving employee engagement by 10%
• Led the feasibility studies and legal due diligence process for hospitality projects, ensuring compliance with all relevant regulations

Company overview: The first and largest supplier of healthy meal plans, offering eco-friendly and nutrition-focused weekly menus

• Industry: Food
• Product: Subscription healthy meal plan.
• Size: 30 employees

Achievements:

• Negotiated and closed deals with major clients, resulting in a 12% increase in revenue and expanding foothold in B2B sector
• Developed and executed a comprehensive sales plan that expanded product distribution to at least 10 new strategic clients

Key responsibilities:

Operations leadership and customer satisfaction

• Oversaw and optimized daily operations, ensuring the alignment of operational strategies, maintaining a 90% customer satisfaction rate
• Led cross-functional teams to streamline operations and implement SOPs, achieving a 6% reduction in customer complaints and errors

Business development and revenue growth

• Collaborated with CEO on strategic planning, identifying opportunities for efficiency resource optimization to maximize profitability
• Drove a 15% increase in B2B revenue through proactive account management and strategic relationship building

B2B-sector Marketing management

• Worked with agencies to increase 10% lead generation and brand recognition via targeted campaigns
• Maximized sponsorship ROI and brand visibility through due diligence and strategic advisory to CEO

Achievements:

• Designed a consolidated financial model, enabling comprehensive financial oversight for agro-tourism and agricultural projects (which were discontinued due to local government disapproval of land use)
• Prepared and managed company's budget encompassing all components projects with a potential annual revenue of 200B VND

Responsibilities:

• Prepared and managed annual budgets of designated F&B brands
• Provided financial support to the Distribution Division (the company is a distributor of FMCG multinational corporations with over 1,500 employees, and a trusted franchise partner of international F&B brands)

Achievements:

• Designed an innovative franchise financial model for Vietnam's largest retailer (over 10,000 employees), assisting both parties in profitability evaluation
• Managed 5 business units' budgets totaling 150B VND in annual revenue, ensuring 8% budget variance