Keshav Rustagi

• Led end-to-end business operations across Sales, Operations, Strategy, Finance, Product, and Fundraising to scale Carmudi Vietnam, achieving an annualized GMV of $12M.
• Turned around business profitability, reducing a $40K monthly loss to breakeven within 12 months, while driving consistent revenue growth by identifying new business opportunities and expanding service offerings.
• Introduced a dealer inventory financing model, establishing a $650K+ loan book with zero NPA since inception, enhancing liquidity for partner dealers.
• Strengthened client relationships through regular engagement, timely project delivery, and a data-driven lead management system, driving higher customer retention and satisfaction.
• Scaled media business to 3x within 11 months, leveraging strategic partnerships and optimized monetization models.

• Built and scaled the B2C demand-side channel for the car transaction business in KSA, achieving 100+ car transactions per month with a GMV of $2.1M
• Reduced Customer Acquisition Cost (CAC) by 90% by developing offline lead-sourcing channels (classifieds, agents, satellite cities), outperforming online strategies.
• Increased sales by 40% through process optimization, expanded customer outreach, and pioneered pre-owned car financing in partnership with key financiers, breaking industry norms that traditionally favored new car financing.
• Launched value-added services (warranty, tinting, PPF, accessories), boosting gross margins by 20% with a 50% attach rate.

• Led the scaling of the two-wheeler business across C2C and B2C channels in key markets: Delhi/NCR, Pune, and Bengaluru, managing a team of 180+ employees.
• Drove INR 80mn GMV and 2,000 monthly transactions, achieving a cost per procurement (CPP) of INR 3k.
• Spearheaded the development and execution of key business innovations:

Self-Inspection Product: Introduced a self-inspection process, increasing Appointment-to-Inspection conversion from 55% to 85%, with zero manpower and 100% automation.
DIY Transaction Journey: Enabled sellers to independently complete vehicle checks, KYC, bank verification, and schedule pickups, improving transaction efficiency and reducing the need for agent support.
Lead Optimization and Field Staff Allocation: Implemented auto-allocation of accepted leads to field staff and merged home inspection with pickup via Locus integration, improving manpower utilization by 3x.

Increased B2C Inspection-to-Procurement conversions from 15% to 24% through counter-based exclusivity, timely payouts, and lead-wise transparency.

• As the first employee, led the launch and scaling of the Cars transaction business in Delhi/NCR, growing the team to 70+ employees and achieving a monthly run rate of 350+ transactions and INR 120mn GMV within 6 months.
• Spearheaded the expansion into 4 new cities—Indore, Ahmedabad, Jaipur, and Kolkata—building operations from scratch and driving a monthly run rate of 50-100 transactions within 2-3 months, ensuring sustainable growth for the subsequent 6 months.
• Led the team in Hyderabad to improve dealer participation in auctions, increasing the average number of dealers per auction from 2.5 to 4, achieving a 60% growth within one month.
• Drove key business innovations and monetization strategies:

Increased Delhi/NCR transactions to 650 per month with a 24% Inspection-to-Procurement conversion rate by redefining success metrics and process for Sales and Retail teams.
Partnered with Acko (www.acko.com) to establish lead-wise monetary engagement for new car sales, enhancing revenue generation.
Introduced TV screen monetization in retail locations with LOCAD (Location-Based Advertising), tapping into the OOH media industry (https://locad.net).