Kenneth Woods

Summary

Driven by a proven track record of business growth at NAQUA, I excel in aquaculture sales and marketing, leveraging over 12 years of experience to educate and build lasting relationships with key decision-makers. Skilled in client retention and strategic planning, I blend persuasive communication with in-depth product knowledge to consistently exceed sales targets and foster team collaboration. Reliable and upbeat sales and marketing manager successful at promoting customer loyalty, satisfaction, and purchases with consultative techniques and diligent attention to individual needs. Knowledgeable about product merchandising, payment processing, and cleaning. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic. Reliable and upbeat Marketing Specialist successful at promoting customer loyalty, satisfaction, and purchases with consultative techniques and diligent attention to individual needs. Knowledgeable about product merchandising, payment processing, and cleaning. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic. Retail sales professional versed in product placement and merchandising. Extensive experience in inventory management and shipment processing. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

34

years of professional experience

Work History

RAS Salmon Sales

Local Coho Auburn New York State

04.2023 - Current

Developed strong relationships with salon owners and stylists, resulting in increased repeat business.
Conducted regular follow-ups with clients after sales, ensuring satisfaction and identifying opportunities for future business.
Implemented a streamlined ordering process for salons, reducing errors and improving efficiency.
Mentored new sales consultants, sharing best practices and enhancing team performance.
Coordinated delivery schedules with salons, ensuring timely receipt of products and minimizing inventory issues.
Conducted product demonstrations for salon professionals, leading to greater understanding and higher sales.
Contributed ideas during team meetings aimed at increasing overall company performance.
Identified opportunities for cross-selling complementary products within the salon environment, increasing overall revenue.
Participated in regular training sessions offered by manufacturers on new products or techniques.
Proactively addressed any customer concerns or issues promptly and professionally, reinforcing our commitment to exceptional service standards.
Provided excellent customer service, fostering trust and loyalty among salon clientele.
Assisted in the planning and execution of promotional events, driving brand awareness and customer engagement.
Developed targeted marketing materials tailored to specific client needs, generating increased interest in our product offerings.
Maintained detailed records of client interactions using CRM software, enabling accurate tracking of preferences and purchase history.
Supported other members of the sales team when necessary which resulted in improved cohesion.
Collaborated with manufacturers to stay updated on new products and industry trends, ensuring optimal client satisfaction.

ChillViet

Chillfresh Grimsby United Kingdom

05.2017 - 02.2020

Self-motivated, with a strong sense of personal responsibility.
Excellent communication skills, both verbal and written.
Proven ability to learn quickly and adapt to new situations.
Skilled at working independently and collaboratively in a team environment.

International Sales Manager, Barramundi and Shrimp

NAQUA, National Aquaculture Group

11.2015 - 08.2017

Increased market share by developing innovative sales strategies tailored to specific regional markets.
Coordinated closely with product development teams to provide feedback from clients, informing improvements in design, quality, or functionality.
Developed relationships with clients and potential clients to improve business growth.
Developed customized sales proposals tailored to individual client needs, demonstrating the value of products and services while addressing unique challenges faced by each customer.
Organized successful trade show events to showcase products, increasing brand awareness and attracting new customers worldwide.
Set objectives and led the sales team to achieve aggressive global sales goals.
Collaborated with Regional Sales Managers to make strategic sales decisions.
Increased market share by developing innovative sales strategies tailored to specific regional markets.
Organized successful trade show events to showcase products, increasing brand awareness and attracting new customers worldwide.
Set objectives and led the sales team to achieve aggressive global sales goals.
Negotiated with local companies to achieve advantageous deals for the company.
Managed a diverse team of sales professionals, fostering a supportive environment that encouraged high performance and accountability.
Motivated salesforce to achieve sales goals through incentives and rewards.
Streamlined communication processes between internal departments, improving efficiency and reducing errors in order processing.
Collaborated with marketing teams to create targeted promotional campaigns that drove significant growth in international sales.
Analyzed market trends and competitor activities to identify new opportunities for business expansion.
Maintained a high level of industry knowledge, attending conferences and engaging in continuous professional development to stay ahead in the ever-changing global marketplace.
Built lasting relationships with industry influencers to keep abreast of emerging trends and drive positive brand positioning in target markets.
Optimized pricing structures based on market research findings, leading to improved profit margins without sacrificing competitiveness or customer satisfaction.
Increased market share by developing innovative sales strategies tailored to specific regional markets.
Organized successful trade show events to showcase products, increasing brand awareness and attracting new customers worldwide.
Set objectives and led the sales team to achieve aggressive global sales goals.

International Sales and Marketing Manager

Anglesey Aquaculture

09.2008 - 08.2015

Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Starting from zero, the business achieved a £5 million turnover by its second year.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
Used data analytics to track lead generation campaigns and improve quality.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
Managed social media accounts for optimal audience engagement and increased online presence.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.

Head Chef

Johnathon Resturant

02.2005 - 03.2008

Hired, managed, and trained kitchen staff.
Trained junior chefs in advanced culinary techniques and food safety procedures, helping them grow professionally within the industry.
Cooked memorable dishes that brought new customers into establishment.
Mentored kitchen staff to prepare each for demanding roles.
Handled and stored food to eliminate illness and prevent cross-contamination.
Managed food costs effectively with careful menu planning, accurate portion control, and utilization of seasonal ingredients.
Maintained strict adherence to health department regulations by enforcing proper food handling practices throughout the kitchen area.
Created recipes and prepared advanced dishes.
Placed orders to restock items before supplies ran out.
Led staff meetings to discuss upcoming events, address concerns or challenges, and reinforce company values as well as expectations within the workplace environment.
Prevented cross-contamination from utensils, surfaces, and pans when cooking and plating meals for food allergy sufferers.
Maintained well-organized mise en place to keep work consistent.
Developed strong vendor relationships to secure fresh, quality ingredients at competitive prices while supporting local businesses whenever possible.

General Manager Dairy Sales

Northern Dairies

02.1990 - 01.2008

Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Managed budget implementations, employee evaluations, and contract details.
Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
Formulated policies and procedures to streamline operations.
Developed and implemented strategies to increase sales and profitability.
Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results.
Implemented operational strategies and effectively built customer and employee loyalty.
Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
Introduced new methods, practices, and systems to reduce turnaround time.
Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
Developed and maintained relationships with customers and suppliers through account development.
Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.

Education

Bachelor of Science - Marine Science

Charter University , Boston

04.2001 -

Completed Coursework TEFL
Completed Coursework: 2019
Awarded [Award Name]

Skills

Goal-Oriented

Persuasion techniques

Customer Needs Assessment

Documentation And Reporting

Problem-solving aptitude

Team Cooperation

Organizational Skills

Team Collaboration

Active Listening

Effective Communication

Adaptable and Flexible

Time management abilities

Product Knowledge

Self Motivation

Creative Thinking

Excellent Communication

Reliable and Responsible

Cash Handling

Decision-Making

Multitasking Abilities

Multitasking

Honest and Dependable

Team Leadership

Strong Communication and Interpersonal Skills

Problem-solving abilities

Time Management

Friendly and Helpful

Problem-Solving

Customer Service

Teamwork and Collaboration

Customer Assistance

Brand representation

Store maintenance

Social Media Promotion

Appointment Scheduling

Upselling strategies

Client Relationship Building

Client Relationship BuildingAquaculture sales and marketing specialist with over 12 years of experience inmarketing and selling premium seafood products from mainly RAStechnology Versatile and successful with a passion to educate decision makers inwholesale, retail and foodservice in the benefits of farmed seafood and particularlyof RAS-farmed seafoodAs well as sales and marketing I have a good understanding in production,operations, bio security, logistics, animal welfare and husbandryStrong in understanding customer needs and building customer relations, seekingnew business, launching new lines and developing value added products to improvemargin Self-starter, with high professional standards Excellent interpersonal, communication and negotiating skills Ability to influence at all levels Proven management track record, incorporating planning and forecasting Proven leadership and people management qualities Proven ability to develop business in highly competitive markets Skilled in achieving business goals; consistently meets budgets and targets Extensive sales, marketing and account management skills Customer focused with client retention and relationship-building skills Sales driven, results orientated and profit focused

Goal-Oriented

Fishing

Monster fish hunting in remote locations

Timeline

RAS Salmon Sales - Local Coho Auburn New York State

04.2023 - Current

ChillViet - Chillfresh Grimsby United Kingdom

05.2017 - 02.2020

International Sales Manager, Barramundi and Shrimp - NAQUA, National Aquaculture Group

11.2015 - 08.2017

International Sales and Marketing Manager - Anglesey Aquaculture

09.2008 - 08.2015

Head Chef - Johnathon Resturant