Hieu Tran

• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Boosted brand awareness, build communities and generated leads and loyalty users while managing marketing campaigns and programs.
• Created and managed social media campaigns to increase brand engagement.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Coordinated with game studios to develop high-quality creative assets and execute marketing campaigns.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Conducted target market research to discover customer needs and analyze competitor trends.
• Monitored trends in online retail to identify new opportunities for growth.
• Established and maintained e-commerce website to promote and sell products.
• Implemented marketing campaigns to increase customer engagement and sales.
• Managed financial tracking, inventory coordination and social media marketing.
• Developed relationships with suppliers to facilitate timely delivery of products.
• Interacted with the payment gateway to ensure stable cash flow.
• Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.

• Created websites, landing pages, and social channels, then implemented advertising campaigns to acquire customers and boost revenue.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Optimized website content and images to improve search engine rankings.
• Crafted and implemented strategies to increase search visibility and website traffic.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Boosted sale revenue of an online store by up to 1000% in last 6 months of 2019
• Boosted a website ranking by up to the top 1 on the Google search result in 2017-2018 and maintained its ranking in the top 10 so far.

• Boosted brand awareness and generated leads while managing marketing campaigns and programs.
• Created promotional strategies and the marketing funnel.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Utilized market trends and target audience statistics to effectively and appropriately market products/services.
• Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.

For the training segment:

• Partnered with teacher to plan and implement lessons following school's curriculum, goals, and objectives.
• Supported classroom activities, tutoring, and reviewing work.
• Assisted teachers with classroom management and document coordination to maintain positive learning environment.
• Provided instructional support to students unable to attend regular classes.

For the digital marketing service:

• Planned and executed web, SEO, social media advertising campaigns and email campaigns for clients.
• Devised content strategy to effectively engage target audiences.
• Helped clients set up a marketing automation system.
• Oversaw preparation of marketing copy, images, videos, emails...
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Created and managed social media campaigns to increase brand engagement.
• Improved website visibility through development and implementation of SEO strategies.
• Set up promotional campaigns to boost revenue.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Continually maintained and improved company's reputation and positive image in markets served through offline events, and discussions on technology forums.