Thien Trieu

MLC Operations Lead cum Marketing Lead

• Built and consolidated the Marketing workflows, including Design Briefings, Content Creation Calendar, Event Management System, Digital Performance, and others for the brand-new Marketing team.
• Planned, and built the MLC Admissions & Marketing Budget and Activities in 2024 - 2025.
• Composed, wrote, edited and published the sales kit and other POSMs for brand-new business models in the sports education industry, and more than 2000 copies were handed out to qualified leads.
• Planned and executed the Sports Open House Event with over 300 confirmed guests, including parents and children.
• Developed the content and brand guidelines to direct the marketing team to determine mood and tone when composing on social media channels and web content.
• Planned, developed and executed the Operations Tracking and Mapping database to manage the established department's workflows, significant files, and compliance layers from 2023 - 2024.
• Recommended actionable changes, lead provisioning, and draft plans to maintain operational status.

Senior Digital Marketing cum Content and Design Team Leader

• Used to be the Project Manager for the latest Canadian International School (CIS) website, which included articles, images, videos, and UX/ UI.
• Completed the online customer journey on the website and impressed more than 5000 registered families that visited the school through the website.
• Planned, collaborated with Admissions and built the CIS Marketing budget and activities in 2024 - 2025.
• Worked with the designers to create a mock-up for the website and social content layout on Facebook and Instagram.
• Planned and worked with the Production House to produce marketing materials like 1000 umbrellas, 2000 clothes, 3000 bags, etc.
• Designed, implemented, and assessed system maintenance, billing, cost efficiency, and CRM measures for social media measurement.
• Performed quality control and monitored social media channels to collaborate with the Admissions Department to reply to customers.
• Planned, collaborated, and executed the social responses kit with the Admissions Department to reply to and handle the crisis through daily activities.
• Recruited and trained 5 new employees from middle to senior level in 2023 - 2024.

• Composed the content library, including articles, images, and videos for the company's brand-new website.
• Strengthened content through proofreading and editing.
• Applied current editing and photography tools to tell great stories.
• Analyzed conversion and bounce rates to measure thesuccess of content.
• Utilized digital publishing platforms to prepare well-structured drafts.

• Implemented and executed the Christmas Toy's Shop Plan for family and children in need with the sponsors.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Identified appropriate marketing channels and target customers for campaigns.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Planned marketing initiatives and leveraged referral networks to promote business development.

• Planned, prepared and executed the digital content for private college systems across Canada, including CDI College, Reeves College, and Vancouver Career College, with over 20 social media channels from each school under the CMS management.
• Monitored, controlled, and handled social media tasks through Sprout Social, Hootsuite, and Later, with over 100 daily messages and comments.
• Checked out and saved weekly ratings across the Internet, i.e., Google Reviews, Yelp, Bing Reviews, and others, to keep 25 schools updated on how they may improve their customer service.
• Prepared, wrote, and published the website's SEO content, i.e., tips, how-tos, newsletters, etc.
• Recorded, tracked and analyzed social media channels' organic and paid growth to report to the Head of Marketing and Communications.
• Operated the Social Listening campaign through Sprout Social to listen to Internet users and target audiences.
• Increased customer engagement through social media.
• Created social media content with consistent content and tone.
• Monitored return on investment of online and social media marketing efforts.
• Developed comprehensive resource management reports, data presentations, and data analytics reports.
• Supervised and trained a team of five staff in 2022.

• Implemented updated CRM systems and e-commerce plans to streamline sales processes and optimize communication.
• Presented sweet products likely luxurious candies, cakes during retail trade shows to increase market share and make connections with potential customers.
• Created documents recommended courses of actions to assist upper management in complex decision-making issues.
• Enhanced product presentation and promotional material displays, working alongside retail representatives.
• Supervised and trained 3 interns in 2020.

• Deployed CRM management software for businesses and LMS (Learning Management System) for the education industry and information technology businesses.
• Worked with the Sales Department to get impressed over 1000 qualified leads from schools and local governments to support the Information and Technologies solutions for online meetings.
• Worked on campaigns for enterprise solution products such as multi-function interactive meeting rooms, school digital library solutions and STEM learning models across Vietnam.
• Presented solutions for partners from Intel, IBM, Lenovo and Huawei in Vietnam for international schools across Ho Chi Minh City.
• Participated in the team to develop an information technology franchise solution - ICDL computer learning and testing centre in Can Tho City.
• Identified appropriate marketing channels and target customers for campaigns.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts with 5 campaigns in 2016 - 2017.
• Monitored trends in social media, industry, and competitive landscape to create new material.