Jennie Hoang Phuong

MarCom and Business Development (70% scope of work)

• Leveraged experience through vital management positions guiding business to success.
• Drove operational direction, administrative and cost efficiency, and coordination of security program initiatives on behalf of clients.
• Met customer service standards and expectations consistently by effectively communicating and actively listening.
• Operated Marketing services that commit KPI to projects: number of community users, reach/view on PR articles, etc
• Directed R&D team to propose solutions that help blockchain project can choose the best time to launch
• Attend investors meeting to deal with fundraising to secure a 100% satisfaction rate for all client services offered.
• Raised profits by 50% within 6 months through management.
• Directed development and execution of global marketing communication initiatives, including product launches, sales collateral, trade shows, campaigns, social site presence, company website, public relations, internal Communication, regulatory Communication, and corporate events
• Maintained P&L and shouldered corporate fiscal responsibility, resulting in 2 million USD in revenue in 2 years and winning the prize of Asia SME100 2022.

Company Operation (30% scope of work):

• Take care of companies' operations, including D.lion Media & Solutions, NextGen Educations Solutions, Djinn, and Hobbit Investment
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
• Spearheaded more than 30 third-party contract negotiations to obtain favorable pricing and scheduling parameters.
• Spearheaded change management and strategic turnaround for company during significant restructuring and downsizing.
• Interviewed, supervised, and motivated 100 staff members to achieve optimal productivity.
• Drove operational direction, administrative and cost efficiency and coordination of security program initiatives on behalf of clients.

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Developed and strengthened business partnerships at all levels.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Increased market awareness and penetration through development of creative collateral.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Redesigned user experience, site functionality and online merchandising, increasing sales by 50% each admission season.
• Mitigated risks by staying current on changes in federal and state laws and communicating those changes to team members.
• Saved company $100,000 by negotiating advertising and commercial sponsorship contracts.
• Interviewed, supervised and motivated 9 staff members to achieve optimal productivity.
• Spearheaded more than 10 third-party contract negotiations to obtain favorable pricing and scheduling parameters.
• Drove performance initiatives, facilitating 20% revenue increase.

• Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
• Motivated team members to meet and exceed sales targets.
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Obtained pricing deals, negotiated contracts and solidified beneficial agreements.
• Directed client projects with eye for quality and customer needs.
• Oversaw team of 50 professionals handling 50 accounts.

• Completed professional development in Marketing and Business Administration
• Awarded: top 3 graduate