Jackson Mwinji

Dynamic Regional Exports Manager with a proven track record at Kenafric Industries Ltd, driving monthly revenues to over $1 million. Expert in market analysis and relationship building, I successfully expanded markets, achieving significant growth through strategic business development and innovative RTM solutions. Committed to delivering exceptional results in challenging environments.

1988-1996, Kenya Certificate of Primary Education, 431/700 Marks, 1997-2000, Kenya Certificate of Secondary Education, C+, 2007-2009, Diploma in Business Administration/Marketing, Kenta Institute of Management, 04/2018, Degree in Business Administration – Management, University of Africa

• Studying
• Business Development Planning

Building my knowledge of the African market and become the ultimate consultant in Business Development.

Tel: +254725004004,

Email: jackson.brandjackson@gmail.com

P. O Box 16616, Nairobi, 00620

• Robert Kabogo, Trade Development Manager – Cadbury (K) Ltd, 0722 851 431
• Amos Kiboi, Export Commercial Manager– Kenafric Industries Ltd, 0720 868 774

• Football
• Music
• Farming

• English
• Kiswahili
• A few others

September 2002, March 2004, 1 yr 6 months, 

• Global Merchants Ltd., Sales Executive for Eastern and Central region.
• Introduction of company’s brand (Enzoy Energy Drink), Proper distribution to Pharmacies and supermarkets in Central and Eastern regions, Created brand awareness leading to product penetration into the market

April 2004, August 2005, 1 yr 4 months 

• Cadbury (K) Ltd, Bike Representative for Meru.
• Sales, distribution, Retail penetration and introduction of new products, Increased product Distribution, Increased Brand presence and Visibility.

September 2005, 12/2007, 2 yr 3 months.

Doric Industries (K) Ltd, Assistant sales representative for Mt. Kenya.

• Introduction of Ric brands (Ric shoe polish, Ric leather dyes and Ric suede cleaners)
• Sales, marketing and distribution of Ric brands (shop to shop), Creating brand awareness and visibility, Organizing promotional activities to create Brand awareness, Greater product availability and visibility, Market penetration and Sales growth.

February 2008, March 2010, Cadbury (K) Ltd, 

Area Business Supervisor – Upper Mountain.

• Organizing sales activities in the region, Coordinate distributor orders, Responsible for Route Sales and business growth strategy for the upper mountain region, Market growth, outstanding brand Visibility and increased sales volumes, Promoted to Area Business Supervisor- for Key Accounts

April 2010, May 2013, Cadbury (K) Ltd

• Area Business Supervisor – KEY Accounts
• Development of non-traditional outlets within Convenience i.e. Gas stations, Cyber Cafes, Chemists, Hotels, Institutions, and prospecting for new channels, Grown the channel to create a second ABS position for Institutions
• June 2013, October 2013, Kenafric Industries Ltd
• Area Sales Supervisor- Nairobi

November 2013, March 2015, Kenafric Industries Ltd,

• Area Sales Manager- Nairobi,
• Transformation of the distribution model growing sales from Kes 42M to Kes 62M monthly, Introduction of the new chocolate range.
• April 2015, June 2017, Kenafric Industries Ltd,
• Area Sales Manager- Nyanza,
• Changed the RTM, thus growing sales from Kes 27M to 100M monthly revenues.

July 2017, December 2019, Kenafric Industries Ltd

• Category Manager- Lollipops, HBC, Toffees
• Improved overall category performance 43% while growing profitability for the category by 18%
• Created brand architectures for the three sub-categories

January 2020, March 2022, Kenafric Industries Ltd

• Country Manager- DRC
• Structured the business in DRC to tap into the huge opportunity, converting this market into consistent monthly revenue of 400,000 USD

April 2022, October 2023, Kenafric Industries Ltd, 

• Country Manager- DRC & Other Exports
• Created a robust Business Development plan to drive business growth and grew the new region that now included Rwanda and Burundi. I grew this market from USD 450,000 to $700,000 monthly in just a year and half.

November 2023, Present, Kenafric Industries Ltd

• Regional Exports Manager
• Responsible for driving the regional export business, I have managed to drive this region into a consistent one million USD monthly revenue during the most challenging times for the export business in recent memory.

• Age: 41
• Gender: Male
• Nationality: Kenyan
• Marital Status: Married
• Religion: Christian