Driven Area Sales Manager with more 8 years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
ROLE: Achieve profitable output or sales goals through training Sales Supervisors and Sales Representatives to execute sales programs, implement and develop business strategies, and identify growth opportunities. regional business development
KEY RESPONSIBILITIES:
1. EXECUTE TARGET:
Guaranteed to achieve sales according to Target through:
- Set business targets and goals for the sales team and monitor progress regularly
- Collaborate with other departments to synchronize business strategy with overall company goals
- Identify market factors and trends quickly and maintain the necessary dynamism to execute Target
- Develop and implement distribution plans in breadth and depth
- Evaluate progress against goals at weekly meetings and have a reasonable action plan
- Launch new products successfully through agreeing with the team on the new import plan, implementing the plan and monitoring and evaluating progress
2. REGIONAL ADMINISTRATION:
- Evaluate, appraise and propose selection/liquidation of distributors and agents
- Support sales supervisor, Distributor in finding, selecting employees and training Sales Supervisor, Sales Representatives in the sales area
- Build and maintain strong relationships with customers, distributors and key agents in the region
- Monitor competitor activities and market trends to capture the latest information
- Regularly visit customers to maintain relationships and identify opportunities to upsell or convert customers in respective market segments
- Monitor daily sell in and sell out reports, KPIs reports and weekly and monthly inventory reports to devise plans to quickly improve sales
- Planning regional GTM plans (Distributors, agents, route numbers...)
3. MARKET ENFORCEMENT:
- Develop plans and effectively manage the deployment of display and advertising materials
- Ensure the implementation and promotion of sales programs (price policy, target audience, budget, schedule...)
- Verify and report competitor activity information promptly
- Ensure a list of high output sales points is created and maintained by Sales Supervisor, Sales Representatives
- Analyze, evaluate and develop key customer development plans
4. IMPROVE WORK PROCESS:
- Influence Sales Supervisor’s training schedule to ensure business results
- Lead regional problem solving according to S&D KPIs
5. BUILDING TEAM CAPACITY:
- Set goals, evaluate team performance and performance, recognize achievements and provide feedback to the team
- Collaborate with the human resources department in evaluating the work performance of each Sales Supervisor in the team with improvement plans
- Recruit, train and inspire a high-performing sales team
- Set personal business targets and goals and conduct performance reviews
- Develop and implement a business training program to enhance the skills and understanding of the sales team related to specific market segments.
ACHIEVEMENTS:
Always achieve targets, manage team well
- Achieve regional sales and output goals through promoting market execution, customer care and sales staff training
- Manage purchased and sold output well
- Recruitment of employees
- Implement sales programs within the allocated budget
- Implement marketing initiatives
- Identify and develop new customers
- Establish and re-establish sales routes to ensure maximum performance
- Manage and take care of 20% wholesale customers and 80% retail customers in the allocated area
- Planning for market development and expansion, forecasting product demand, collecting competitor information, providing input data for Marketing plans
- Plan targets and evaluate employee performance
- Deploy and monitor the implementation of policies, sales and display programs of employees in the market
- Monitor the implementation of the reporting system, track the customer contact process of each sales staff to synthesize and provide solutions to improve customer contact methods.
- Monitor and supervise the implementation of sales targets of each sales staff according to time schedule, evaluate staff performance to have appropriate encouragement, support and handling measures with employee performance
- Information on sales and output targets for distributors and inventory management to ensure adequate supply of goods to the market, proactively place orders according to standards
- Implement a business activity reporting system and report the business situation of the area in charge to superiors according to company regulations
ACHIEVEMENTS:
Best Sales Supervisor of the month 03/2014, 03/2016.
STRENGTH:
- Set up routes, set up sales systems, human resource management, distributor management, customer management, time management, business planning, analytical thinking with analytical ability business data and market trends, goal-oriented and results-oriented mentality, knowledge of the FMCG industry, market dynamics and competitors
- Honest, proactive, creative, responsible and decisive in work; Withstand high pressure at work and accept frequent business trips. Determine long-term working commitment.
- Ability to communicate, convey information and solve problems, organize good working groups
- Planning, analysis, presentation
- Time managemen
- Leadership ability
- Completion of the workshop in Analytical Tool