HUU TIEN NGUYEN

- Sales Targets: Managed premium brand portfolios, consistently achieving monthly, quarterly, and annual sales KPIs.
- JBP & Strategy: Supported KAMs in developing Joint Business Plans (JBP), negotiating Trade Terms, and optimizing pricing/SKU allocation.
- Campaign & Marketing: Partnered with marketplace stakeholders, agencies, and Media teams to execute monthly campaigns; monitored ad metrics to optimize ROAS.
- Fulfillment: Managed backend operations, inbound/outbound logistics, and customer service quality.
- Documentation: Handled commercial contracts, service acceptance reports, and financial settlements to optimize cash flow.
- Cross-functional: Coordinated with Supply Chain, Finance, and Marketing to ensure smooth business operations.
- Data & Insights: Built demand forecasting models and analyzed business data to deliver performance insights to the BOD.
- Commercial: Key Account Management, JBP, Trade Terms Negotiation, SKU Optimization.
- Digital Trends: Social Commerce, Livestreaming, Campaign Management.
- Operations: Demand Forecasting, Fulfillment, Service Acceptance Reports, Cross-functional Teamwork.
Key Achievement:

- Revenue Growth: Doubled total revenue in 2025 compared to 2024 through strategic portfolio management and optimized sales execution.
- Key Account Management: Successfully managed Joint Business Plans (JBP) for major brand conglomerates, including L'Oréal, Amorepacific, and LG Vina.
- Operational Turnaround: Resolved backlog by successfully processing and completing all pending paperwork and service acceptance reports dating back to 2023, significantly optimizing cash flow.
- Commercial Negotiation: Secured exclusive product sets and commercial deals during key company campaigns and special mega-events to drive competitive advantage.

- In charge Kiehl's brand.
- Tracking and managed sales performance to ensure reaching target.
- Work with Marketing to define the promotion plan and product focus by month.
- Planning and managed sales out plan.
- Planning promtion cost for month and year.
- Forecast stock for full year and work with Supply Chain to ensure stock availability.
- Manage sale on to ensure sale out and no out of stock in the store.
- Manage assortment of store.
- Analysie store metrics to improve sale out.
- Analyze daily traffic, conversion rate, revenue to adjust promotion and coordinate with media team to adjust media plan.
- Adopt onsite tools to drive onsite traffic.
- Optimize product page content and live pages to increase conversion.
- Managed eBA to make sure achieve KPI store.
- Tackle issues related to customer complaints.
- Make scripts and share with eba about the livestream scripts (livestream on the brand's fb).
- Support setting up and solving technical issues during the live session.
- Deal and stock proposal for KOLs (livestream on Kols's page).
- Work with influencer, KOL/KOC to deliver target.
- Check with relevant parties according to auditing standards ( Shopback, Kols…).
Key Achievement:
- Successfully launched L’Oréal’s first e-boutique website in Vietnam, enhancing the premium shopping experience and driving online sales growth

- In charge 4 brands ( Kiehl's/ Lancome/ YSL/ shu uemura ).

- Take the lead brands on social channel.

- Work with influencer, KOL/KOC to deliver target.

- Planning and managed sales out plan, promotion plan.

- Tracking and managed sales performance to ensure reaching target.

- Manage sale on to ensure sale out and no out of stock in the store.

- Analysie store metrics to improve sale out.

- Manage assortment of store.

- Work with merchandiser to make sure information clear and for visibility report.

- Managed eBA to make sure achieve KPI store.

- To identify and realize visual merchandise opprtunities for all stores and provide Strategic Direction.

- Develop the visual merchandising function and implementing a structure to maintain consistent visual standards in our store.

- Responsible for the work out on display point and floor layout.

- Create merchandising of the promotion event, window design and internal display ( etc. design, plan and implemented event in the store ).

- Provide training to store implemented on visual merchandising techinques and standards.

- Control display standards.

- Other tasks assigned.