Huong Thao Nguyen

• Developed and executed full-funnel content marketing strategies, targeting clients across industries, including eCommerce, construction, healthcare, and BFSI.
• Produced multi-platform content: blogs, ebooks, email campaigns, landing pages, website copy, social media, brochures, podcasts, YouTube scripts, PR articles, expert branding, and sales decks.
• Planned and executed strategies for key lead-generating channels, such as LinkedIn, webinars, ABM campaigns, and personal branding, and expert personal branding.

Results:

-> Achieved a 2557% increase in LinkedIn follower growth and a 1310% increase in engagement rate.

-> Webinar: onboarded 74 participants (vs. KPI 50) and converted one potential client.
-> ABM targeted 17 strategic accounts, generated over 911% content impressions, and secured 2 meetings.
-> CEO branding: drove +6,396% YoY impressions and 12 qualified leads.

• Designed marketing strategy for online education programs, coordinated multi-channel distribution (video, blog, social).
• Led webinar and livestream execution across platforms; increased social shares by 34% and website traffic by 27%.
• Created multimedia content (video editing, landing pages, translations) to drive enrollment and brand awareness.

• Produced SEO-driven blog and social content, enhanced visibility of hospital services.
• Coordinated event coverage, livestreams, and marketing material production for patient-focused storytelling.