HOANG TRUNG SONG
Đà Nẵng,Viet Nam
Summary
Leading and managing a team of sales force in order to maximise sales target and meet organisational objectives. Be responsible for developing sales strategies, analysing data, and monitoring performance. Overseeing the hiring, training, and development of sales personnel. Negotiating with crucial partners to build relationships and increase penetration.
Overview
3
3
Languages
14
14
years of professional experience
Work History
AREA SALE MANAGER-CENTRAL VIET NAM
PRAN GROUP
05.2025 - Current
- Managed sales team and distributors from Thanh H?a to Nha Trang to drive regional sales performance
- Achieved volume targets for the entire year.
- Built strong relationships with distributors while identifying potential new distributors for future support
- Managed stock and inventory at distributor level, ensuring accurate tracking of out-of-stock items and facilitating timely order placements.
- Conducted regular team meetings to align on goals, share updates, and refine sales strategies
- Resolve customer complaints or issues in a professional and timely manner
Sale Supervisor
MASAN Consumer Company
05.2024 - 05.2025
- Managed distributor in Da Nang City with 11 sales representatives and one admin to optimise team performance and meet sales objectives
- Allocated monthly sales targets to sales force and conducted reviews to ensure achievement of sales volume
- Achieved volume target for the entire year.
- Monitor and analyze sales performance, providing feedback and implementing improvement strategies
- Coaching salesmen in implement in Market, Outlet: display, Stock, SKU, Promotion program, and achievement Monthly target.... Train, coach, and mentor sales associates to enhance their product knowledge and sales techniques
- Conduct regular team meetings to communicate goals, updates, and sales strategies
- Oversaw stock and inventory management at the distributor, ensuring optimal levels were maintained. in distributor, keeping tracking out of stock and push order
- Built stock and maintained strong relationships with customers and wholesalers to encourage repeat business
- Resolve customer complaints or issues in a professional and timely manner
- Monitored compliance with company policies, procedures, and ethical standards.
- Coordinated the distribution and placement of promotional materials to support sales efforts in the area., Company's Asset in area assigned
Sale Supervisor
Anheuser Busch InBev Company
05.2022 - 03.2024
- Managed distributor in Da Nang City with 5 sales representatives and 1 admin to optimise sales performance
- Coached sales team in implementing market strategies, including display, stock management, SKU optimisation, and promotional programmes
- Created and implemented targeted sales strategies to drive revenue growth
- Allocate suitable target sales to sales force every month and review eventually to make sure reaching sale volume
- Delivered total volume targets for the year.
- Monitor stock levels and inventory at the distributor, addressed out-of-stock situations, and placed orders.
- Building stock and keeping good relationship with Wholesaler in area assigned
- Manage POSM, Company's Asset in area assigned
- Recruit, train, and supervise sales staff
- Directed promotion girls in managing daily sales, displaying POSMs, and presenting products to consumers.
- Facilitated weekly meetings to resolve problems at each outlet and took prompt action. Created promotions aimed at boosting sales.
- Received accolades for significant contributions to team success.
- 11/2022: Employee of the Quarter - Award for best growth rate in the Central region
Sale Supervisor
Suntory PepsiCo Vietnam Beverage Company
01.2021 - 04.2022
- Achieved annual volume targets through effective sales strategies.
- Managed distributor operations in Da Nang City, overseeing 4 salesmen and 1 admin.
- Coaching salesmen in implement in Market, Outlet: display, Stock, SKU, Promotion program...
- Building stock and keeping good relationship with Wholesaler in area assigned
- Oversaw stock and inventory management in distributor, tracking out-of-stock items and facilitating orders.
- Manage POSM, Company's Asset in area assigned
- Conducted recruitment for personnel to fill essential roles within the team.
- 2021: Best Employee of The Year -Sale Supervisor- Da Nang Area
- Honors & Awards:
Anchor Account Executive- Sale Supervisor Level
Suntory PepsiCo Vietnam Beverage Company
03.2016 - 01.2021
- Manage and supervise sales representatives to achieve target on every Anchor Accounts
- Develop new business opportunities with Anchor Accounts within the Territory, grow volume and market share in Anchor Accounts in assigned locations
- Opened new accounts and increased total volume for the year.
- Maintained relationships with current account owners, conducted business reviews, and developed action plans to increase volume and market share.
- Coordinated with finance and marketing to implement sales strategies, manage marketing funds, promote products, and list new items with each customer.
- Negotiated with new owner for exclusive outlet SPVB and renewed customer contracts.
- Achieved significant sales negotiations to enhance revenue.
- - Dealing 100% exclusive brand, producing by win win solutions with customer
- - Building good relationship with customers so that making easily in fix problems and deal renew contract with them.
- - Deeply in management contract, payment, debt, visibility...to ensure get highest customer's satisfaction.
- Sales reports by week / Month / Year for ASM, KAM
- Good negotiating skills in protection proposals to highest levels to get better offering for customer.
- Good negotiating skills in protection proposals to highest levels to get better offering for customer.
Area Sale Manager
LG Electronics Viet Nam In Hai Phong- Da Nang Branch.
05.2015 - 03.2016
- Manage and supervise the operation of the distribution channel and regional sales representatives.
- Planning and construction of the development strategy for each agent (responsible for sales, debts and inventories).
- Collaborated with 3 dealers in Hue, Quang Binh, Quang Tri to meet regional targets.
- Proposed business initiatives and developed distribution channels in Hue, Quang Tri, Quang Binh.
- Directed promotional group activities to enhance product visibility and drive sales growth, while training staff on effective display techniques for POSM and new products.
- Building relationships with Store managers to have good place to display our products. They also help My PGs get more sales.
- Assisted in implementing the company's marketing activities, focusing on promotions, displays, and sales.
- Compiled and analysed weekly, monthly, and quarterly sales reports to identify performance trends.
Key Account Executive
Metro Cash and Carry Da Nang
12.2012 - 02.2015
- Conducted monthly visits to customers to present solutions and product offers, securing valuable orders.
- Managed sale targets, customer contracts, and customer complaints while developing plans to achieve targets each month for every customer.
- Implement promotion programs to push sales volume.
- Manage and follow up with distributors.
- Developed marketing plans for successful new product launches.
- Prepare monthly plan and reports to Sales Manager.
- Consolidate sales volume info from Sales Supervisor and Area Sales Manager.
- Organised monthly celebrations with HORECA customers to showcase new chef solutions and drive engagement.
- Collaborated to produce targeted articles for core customer groups, strengthening sales strategies.
- On field full time to open more customer and get information from customer then build plan to work.
- Recruit Floor Manager for promotion programs.
Education
Master of Business Administration - Banking and Financial
Da Nang Architecture University
Da Nang, DN01-2012
Skills
- Distributor management
- Sales forecasting
- Volume tracking
- Inventory control
- Sales analysis
- Market expansion
- Channel development
- POSM coordination
- Negotiation management
- Sales strategies
- Target orientation
- Leadership management
- Team development
- Relationship management
- Communication, negotiation, presentation skills
EDUCATION
TOEIC -Fluently in speaking and listening.
Fluently in Excel and PP.
Fluent written and spoken English and Vietnamese
HOBBIES
Reading novels and detective stories, Listening to music, Traveling, Swimming, riding Sport-Motorbike
Honors & Awards:
- 11/2022: Employee of the Quarter - Award for best growth rate in the Central region
- 2021: Best Employee of The Year -Sale Supervisor- Da Nang Area
Timeline
AREA SALE MANAGER-CENTRAL VIET NAM
PRAN GROUP
05.2025 - Current
Sale Supervisor
MASAN Consumer Company
05.2024 - 05.2025
Sale Supervisor
Anheuser Busch InBev Company
05.2022 - 03.2024
Sale Supervisor
Suntory PepsiCo Vietnam Beverage Company
01.2021 - 04.2022
Anchor Account Executive- Sale Supervisor Level
Suntory PepsiCo Vietnam Beverage Company
03.2016 - 01.2021
Area Sale Manager
LG Electronics Viet Nam In Hai Phong- Da Nang Branch.
05.2015 - 03.2016
Key Account Executive
Metro Cash and Carry Da Nang
12.2012 - 02.2015
Master of Business Administration - Banking and Financial
Da Nang Architecture University