Hoang Duy Minh

Responsibilities:

· Lead purchasing planning based on demand forecasts and stock analysis, ensuring supply continuity and cost efficiency.

· Negotiate supplier contracts and control purchasing costs while maintaining quality standards.

· Monitor inventory across restaurant chains, optimizing working capital and reducing excess stock.

Key Achievements:

· Improved purchasing forecast accuracy to 90%, reducing overstock/shortage.

· Standardized supplier process, reducing order lead-time from 7–10 days to 3–5 days

Responsibilities:

· Defined and executed end-to-end brand strategy including pricing, promotion, and merchandising

· Conduct in-depth sales analysis on brand performance on daily, weekly and monthly basis, identifying actions and opportunities to improve brand performance and exceed commercial KPI targets.

· Work closely and align with the NPD Brand Manager on new product briefs and commercial forecasts. Build and manage the go-to market launch plan for new products, working closely with cross-functional teams on the execution of marketing plans, merchandising displays, training and selling techniques.

· Own and manage the monthly sales promotion plan for Pharmacity brand and Exclusive brands, setting schemes that drive profitable growth and meet the overall commercial objective. Complete promotional analysis to understand the effectiveness of promotion schemes and apply insight to future plans.

· Develop Pharmacity brand pricing strategy in line with category guidelines and brand positioning strategies. Set prices and position products relative to market opportunities and competition.

· Proactively manage the Pharmacity brand and Exclusives merchandising plan, working with the Merchandising and eCommerce teams for in-store and online display execution of the brand.

· Ensure full stock availability for Pharmacity brand and Exclusives by working with Demand Planning department, providing short term and long-term sales forecasts and factoring the impact of distribution changes and promotion in demand forecasts.

· Work cross-functionally with Marketing and Retail teams to develop sales driving initiatives through building Pharmacity brand and Exclusives brand awareness, strengthening brand execution and improving customer experience

· Negotiated and standardized supplier contracts to ensure long-term competitiveness.

Key Achievements:

· Increased brand sales by +15% YoY through effective pricing and promotion strategy.

· Achieved 5%+ cost savings on exclusive brand products via supplier negotiations.

· Improved demand forecast accuracy, ensuring 100% stock availability during campaigns

Responsibilities:

· Defined and executed 3-year category strategy, positioning beverages as both traffic driver and margin contributor.

· Analyze and evaluate category performance to optimize category PnL.

· Optimized SKU portfolio, balancing core SKUs, innovation listings, and seasonal products across channel ( MT an GT ).

· Developed and implemented pricing & promotion strategy, including price vs. competitors.

· Design and implement with Merchandising Plano grams delivering correct space allocation.

· Ensure full stock availability for Category by working with Demand Planning department, providing short term and long-term sales forecasts and factoring the impact of distribution changes and promotion in demand forecasts.

· Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, supply chain and other functions within the organization.

· Ensure clear communication and understanding to Operations of any action taken that impacts on the Customers or Stores.

· Led supplier negotiations, establishing long-term contracts.

· Conducted post-promotion ROI analysis to refine assortment and campaigns.

Key Achievements:

· Increased category sales contribution by +7% via portfolio optimization and promotion alignment.

· Delivered 5–8% annual cost savings through supplier contract restructuring.

· Enhanced promotional ROI tracking, reducing underperforming promotions by 12%.

Responsibilities:

· Managed multiple categories (packaged drinks, beer, cigarettes, grocery) with full P&L accountability.

· Designed and rolled out assortment & pricing strategies tailored to CVS channel dynamics.

· Defined category roles and shelf space allocation to drive traffic and margin.

· Partnered with suppliers to develop exclusive SKUs and co-marketing programs.

· Analyzed sales and consumer data to continuously optimize promotions and product mix.

Key Achievements:

· Increased sales of key beverage SKUs by +20% through focused promotion strategy.

· Improved category gross margin by +3–5% annually via vendor term re-negotiations.

· Launched exclusive convenience-pack SKUs, strengthening category differentiation.

Responsibilities:

· Managed end-to-end procurement operations for Guardian & Giant supermarkets.

· Ensured competitive supplier terms and aligned purchasing with category strategy.

· Supported category managers in assortment planning, vendor negotiations, and pricing strategies.

· Streamlined purchasing and replenishment processes, enhancing operational efficiency.

Key Achievements:

· Reduced supplier lead time by 20%, improving on-shelf availability.

· Achieved 3% cost savings through consolidated supplier agreements.

· Standardized procurement processes across both Guardian & Giant banners.

Responsibilities:

· Managed categories including Wine, Beer, Biscuits, Confectionery, Cereal with full commercial responsibility.

· Developed category strategy including assortment, pricing, and promotional calendar.

· Built annual business plans with key suppliers, optimizing trade spend and co-marketing funds.

· Analyzed sales trends and consumer insights to adjust category mix.

Key Achievements:

· Increased sales contribution of Beverages & Biscuits categories by +8% through assortment optimization.

· Negotiated long-term supply contracts, delivering 5% cost savings annually.

· Improved category profitability by +3% via pricing strategy and supplier-funded promotions.

Responsibilities:

· Managed confectionery, noodles, and canned food categories.

· Coordinated promotions and in-store execution with suppliers and store teams.