Henson Toquero
Candon
Summary
SEO Specialist with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides SEO strategy for medium-sized businesses and executes SEO-driven lead generation campaigns for large clients.
Overview
10
10
years of professional experience
Work History
SEO Specialist
Dexter Media
10.2024 - Current
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
SEO Lead/Marketing Manager
Lophils Inc.
07.2021 - 12.2024
- As an SEO Lead at LOPhils Inc., I am responsible for developing and implementing comprehensive SEO strategies to improve website rankings and drive organic traffic
- Conduct in-depth keyword research and analysis to identify high-value keywords and optimize website content for improved search engine rankings
- Utilize Google Analytics and Google Search Console to monitor website performance and make data-driven decisions to optimize SEO efforts
- Create and optimize engaging and SEO-friendly content to attract and retain website visitors
- Collaborate with cross-functional teams to ensure consistent branding and messaging across all digital channels
- Stay up-to-date with the latest SEO trends and best practices to continuously improve campaign effectiveness and drive results
- As a Marketing Manager, my main responsibilities include, without limitation:
- Develop and implement digital marketing strategies to drive brand awareness, lead generation, and sales growth for both the law firm and our SaaS business
- Lead the creation and execution of targeted digital campaigns, including email marketing, social media, PPC, and SEO
- Understand different personas and target markets to understand their unique marketing needs and goals, and develop tailored campaigns
- Stay up-to-date on the latest digital marketing trends and technologies, and continually evaluate and adjust strategies to stay ahead of the competition
- Oversee the development and maintenance of our websites and digital platforms, ensuring they are optimized for lead generation and user experience
- Collaborate with other departments to ensure digital marketing efforts align with the overall business goals
- Utilize analytics and data to continually optimize digital marketing efforts and drive growth
- Prepare and present regular reports on the performance of digital marketing initiatives and their impact on business growth
- Lead and manage the marketing team, providing guidance, coaching, and setting goals to drive performance results
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
SEO Specialist
GAMERIZA, Inc.
08.2021 - 11.2021
- As an SEO Specialist at GAMERIZA, Inc., I played a key role in optimizing website content and improving search engine rankings
- Conducted keyword research to identify high-value keywords and optimize website content for improved search engine visibility
- Utilized Google Analytics and Google Search Console to monitor website performance and make data-driven decisions to optimize SEO efforts
- Collaborated with cross-functional teams to implement on-page and off-page SEO strategies, including content creation and link building
- Stayed up-to-date with industry trends and best practices in SEO to continuously improve campaign effectiveness and drive results
GVA/SEO Manager
Autism Parenting Magazine
09.2017 - 07.2021
- As a GVA/SEO Manager at Autism Parenting Magazine, I led the SEO strategy and managed the optimization of the website
- Developed and implemented comprehensive SEO strategies to improve website rankings and drive organic traffic
- Conducted keyword research and analysis to identify high-value keywords and optimize website content for improved search engine visibility
- Utilized Google Analytics and Google Search Console to monitor website performance and make data-driven decisions to optimize SEO efforts
- Managed a team of SEO specialists and collaborated with cross-functional teams to implement on-page and off-page SEO strategies
- Stayed up-to-date with industry trends and best practices in SEO to continuously improve campaign effectiveness and drive results
Virtual Assistant
A2BHQ
04.2017 - 07.2021
- Data Entry, Internet Research, Transcriptions, Accounting Work, and other various administrative tasks (setup appointments, take notes during meetings, web app feedback, and support clients)
- Has a background on Podio and NetSuite (Project Admin)
Assistant Systems Administrator
Rex Printing Company
08.2016 - 01.2017
- Maintain, develop, and debug the company system under the MIS department
- Handles all branches' nationwide for daily posting and generation of sales, inventories, and reports
- Assists all branches' concerns nationwide on systems and generation of reports
- Supports software maintenance and enhancements for the main branch (QC) and other branches nationwide
Digital/Online Marketing Head
DRAGON ESTATE/DRAGON88 REALTY CORP
05.2015 - 06.2016
- Generate Online Inquiries through posting, designing advertisements, and direct contact to clients
- Telemarketing
- Team leader of a group that monitors and maintains website traffic, FB likes, comments, and converts it to inquiries
- Meet and deals with different Online Portals for suggestions and proposals
- Meet monthly quota for Sales generated online and inquiries generated through digital/online marketing
- Prepares weekly and monthly report for inquiry generation
Education
BS - Information Technology
Lorma Colleges
San Fernando, La Union05.2015
Skills
- SEO
- SEO copywriting
- Organic Traffic
- Google Analytics
- Google Search Console
- Content Marketing
- Social Media Management
- WordPress
- High-Quality Content Creation
- Website Optimization
- SEO Campaign Management
- Keyword research
- SEO proficiency
- Google analytics
- User experience
Timeline
SEO Specialist
Dexter Media
10.2024 - Current
SEO Specialist
GAMERIZA, Inc.
08.2021 - 11.2021
SEO Lead/Marketing Manager
Lophils Inc.
07.2021 - 12.2024
GVA/SEO Manager
Autism Parenting Magazine
09.2017 - 07.2021
Virtual Assistant
A2BHQ
04.2017 - 07.2021
Assistant Systems Administrator
Rex Printing Company
08.2016 - 01.2017
Digital/Online Marketing Head
DRAGON ESTATE/DRAGON88 REALTY CORP
05.2015 - 06.2016
BS - Information Technology
Lorma Colleges
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