HA LE THI VAN
Hanoi
Summary
A motivated Foreign Trade University graduate with a strong foundation in performance marketing and data analysis. Curious about how data drives advertising performance, with hands-on experience monitoring campaigns, identifying performance issues, and translating insights into optimization decisions. A quick learner who is proactive, responsible, and comfortable taking on new challenges. Eager to develop professionally in Amazon PPC and e-commerce while contributing a strong analytical mindset, marketing perspective, and continuous improvement attitude.
Overview
3
3
years of professional experience
Work History
Marketing Analyst
HD PRO VN Co., Ltd
Hanoi
05.2025 - 05.2026
- Dashboard Development: Directly audited operational workflows and designed an 'Integrated BI Dashboard' on Power BI for comprehensive data visualization.
- Business Data Analysis: Insight Generation: Synthesized findings into structured product trends and consumer behavior reports on Notion and Google Sheets, enabling the Board of Directors to effectively adjust product distribution strategies.
International Business Consulting Collaborator
X-Culture
08.2025 - 12.2025
- Market & Competitor Research: Conducted in-depth analysis of international competitors, product trends, and consumer behavior on e-commerce platforms (Amazon, TikTok Shop) to propose global brand positioning strategies.
- Global Collaboration & Reporting: Worked 100% remotely with cross-border team members in English, managing project schedules and presenting integrated strategic reports on Google Slides and Notion.
- Achievement: Awarded the Global Collaboration Certificate, successfully ranking in the Top 11.1% of the highest-performing participants out of 1,200+ students worldwide.
Fanpage Admin & Content Creator
FTU Forum Student Club
Hanoi
01.2023 - 12.2023
- Content Development: Formulated periodic content plans and directly produced over 30 high-quality posts, including more than 10 viral posts reaching over 10,000 engagements each.
- Performance Optimization: Utilized analytical tools to monitor daily Reach and Engagement metrics; implemented a Lean workflow to optimize posting schedules and media formats, driving organic follower growth from 20,000 to 45,000 (+125%) within 10 months.
Education
International Business
Foreign Trade University
Hanoi06-2026
Skills
- Market Research & Analytics
- Content Analysis
- Google Sheets
- MS Office
- Google Slides
- Power BI
- Data Modeling
- Dashboard Design
- Digital Advertising
- Performance Marketing
- Independent Work
- Ownership
- Cross-culture Collaboration
Reference
Reference available upon request
Timeline
International Business Consulting Collaborator
X-Culture
08.2025 - 12.2025
Marketing Analyst
HD PRO VN Co., Ltd
05.2025 - 05.2026
Fanpage Admin & Content Creator
FTU Forum Student Club
01.2023 - 12.2023
International Business
Foreign Trade University