Eddie Huynh

Chief Executive Officer|Digital Transformation Leader.|Business Systems & Growth Strategist

CEO with over ten years of experience in the health and lifestyle industry, recognized for driving revenue growth and business expansion. Successfully led Citigym, a NovaGroup subsidiary, to achieve annual revenues exceeding VND 1,000 billion (~USD 42 million), while increasing its presence to 10 fitness centers. Expert in utilizing customer data analytics to enhance revenue streams, and strengthen brand value. Committed to further innovation and strategic growth in the fitness sector.

Dynamic leader in digital transformation, with expertise in developing streamlined operational systems and optimizing customer experiences. Spearheaded the implementation of AI, CRM/CDP, and Face ID technology, resulting in a 40% increase in customer retention, and significant improvements in business performance. Demonstrated ability to leverage innovative solutions for competitive advantage.

• Business growth & scaling strategies
• Digital transformation, CRM/CDP, AI & operational optimization
• Financial management, EBITDA enhancement & cash flow control
• Enterprise systems, SOP development & performance management
• Customer experience strategy & brand positioning
• Corporate risk management & business continuity planning

• Pushing physical & mental limits – Successfully conquered Everest Base Camp (5,364m) and the Inca Trail (Machu Picchu), overcoming extreme conditions to cultivate resilience, discipline, and strategic thinking.
• Exploring global cultures & history – Visited 20+ countries, deeply researching religions, traditions, and historical developments to integrate multicultural insights into leadership and business strategy.
• Commitment to social impact – Founded and actively leads the 'Giving Brings Happiness' initiative, providing support to underprivileged children and elderly individuals through education, healthcare, and social welfare programs Dedicated to leveraging leadership skills to create sustainable value for society.