DUYEN TRUONG

• Charged with managing and growing business in 20 company own stores and more than 400 Franchise stores to meet financial goals.
• Provided day-to-day direction and leadership, including executing short and long-term strategies and plans.
• Managed recruiting, objectives setting, coaching and performance monitoring of Sales & Operation team.
• Developed and maintained working relationships with clients - Franchisees to increase referrals to brands compliance, sales, and customer services and understand their needs.
• Presented sales, revenue and expenses reports and realistic forecasts to Board of Director.
• Coordinated with demand planning and logistic team for Product arrival and delivery.
• Created the Career path, KPI and Sales bonus policy for Sales & Operation team.
• Resolved issues with staff, customers, and Vendors.
• Proficient in all areas of retail sales and management.
• Managed all aspects of day-to-day operations for multi-business site.
• Expanded business by opening new stores
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Liaised with marketing and product development departments to maintain brand consistency.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Ensured all operations comply with concept clarity statement. Creates and executes marketing plan to build sales
• Identified issues, analyzed information and provided solutions to problems.
• Developed and recommends all menus, promotions, and programs in accordance with Brand standards.
• Received and processed stock into inventory management system.
• Managed team of employees, overseeing hiring, training and professional growth of employees.
• Prepared annual budgets with controls to prevent overages
• Worked in matrix management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance
• Advanced productivity KPIs to achieve key business goals and objectives
• Collaborated cross-functionally to refine procedures, devise best practices and enforce quality metrics
• Reviewed operations reports to understand numbers and trends
• Evaluated suppliers to maintain cost controls and improve operations

PROJECT MANAGEMENT ROLES

• Be accountable for managing delivery of new brand launching projects.
• Be responsible for costing, estimating and planning projects
• Cooperated and supervise New Store Opening department (design and build) to ensure stores are designed and executed properly and meet brand standards.
• Cooperated with all other relevant departments including HR, Marketing, Legal, and Supply Chain to prepare for launching new store opening.
• Tracked activities against details project plans and proposed solutions.

BUSINESS STRATEGY ROLES

• Defined criteria's of site standards and select sites from site proposal team.
• Cooperated with Finance department for annual budget planning, Profit & Loss statement.
• Cooperated with marketing department for marketing planning and execution.
• Proposed product price strategy to BOD
• Cooperated with Research & Development department to develop new products

OPERATION ROLES

• Prepared product mix
• Responsible for business performance of stores
• Planned and controlled changes
• Managed quality assurance program in compliance with Franchisor
• Oversee overall financial management, planning, systems, and controls.
• Oversee inventory and distribution.

• Worked closely with Franchisors to understand to brands’ guidelines and ensure Stores are executed using agreed standard.
• Developed and initiated projects, managed costs and monitored performance.
• Identified plans and resources required to meet project goals and objectives.
• Modified and directed project plans to meet organizational needs.
• Maintained relationships with material vendors to lower costs and diversify capabilities.
• Led project teams through design, construction and launch process.
• Facilitated communication between internal personnel, contractors and vendors for project cohesion.
• Managed projects from procurement to commission.