Dung Nguyen

• Architect and execute Media Strategies that are fundamentally powered by advanced digital data analysis and seamless integrated tech & media platform deployments.
• Built & mentored high-performing digital talent teams, implementing agile planning processes for our most strategic accounts.
• Collaborate with business partners on integrated strategies and digital transformation journeys for key client accounts
• Retaining key clients and securing new businesses that need rapid digital transformation, driven by robust data-led strategies and productivity measurement key clients and securing new businesses that need rapid digital transformation, driven by robust data-led strategies and productivity measurement
• Streamlined the integration of global knowledge, tools, and tech resources into Vietnam operations, fostering rapid, data-driven strategy development and practical deployments across internal teams.
• Highlighted success accounts: Mondelēz Kinh Do, Colgate Palmolive, Danone, Perfetti Van Melle

Leveling up leadership within large organization, spearheading strategies that seamlessly integrate media and ad-tech across Dentsu media & group partners.

Key achievements:

• Strategic Alignment & Agency Growth: align closely with Agency Managing Director and Group Head of Media to establish and grow 5+ digital media divisions
• Talent Acquisition & Development: recruit and build robust teams capable of delivering full-spectrum digital media services. This includes expertise in data-driven strategic media planning, integrated channel planning, tactical communication & social planning, performance planning, and comprehensive measurement frameworks.
• Innovation in Audience Planning: architect of advanced audience planning via fast-changing consumer behavior analysis, and precision targeting frameworks, empowering the entire agency planning team.
• New Business Development: lead new business media pitches across the agencies and group partners, securing significant wins. I also take growth direction from the Group Head of Media and Agency Managing Director to lead regional integrated media pitches.
• Proprietary Solution Development: collaborate with regional data & tech teams and group partners to provide proprietary performance solutions and cutting-edge audience planning suite platforms.
• AI Adoption & Foresight: I am an early adopter of AI integration within planning and performance media solutions, ensuring our strategies remain at the forefront of innovation.
• Significant growth and success for a diverse portfolio of clients, including: Reckitt, Panasonic, Honda, Toyota, Generalli, Hayat, Carlsberg, Masan, Rohto, Masterise, VP Bank, Herbal Life, VN Pay, Acecook, Ariston, Karofi

Upon the merger, promoted & appointed as Head of Digital & Strategic Planning at Wavemaker, where I took on the responsibility of leading digital leads across all business units.

Key leadership achievements:
1) The architect of our audience planning strategy, creating a clear, integrated framework that leveraged proprietary research tools alongside behavior footprints across digital platforms. This ensured precise and effective targeting for our clients.

2) Winning new business specifically seeking digital-first strategies, including key accounts like Marico, Piaggio, and FWD.

3) Media coach and trainer of GroupM Academy

Highlighted success: trusted agency partner across a diversified client portfolio, including Unicharm, L'Oréal, Honda Auto, Nivea, TPBank, Pham Nguyen, and Highlands Coffee.

• Maxus strategic planning champion (Relationship Media)
• Leading both communication strategy and digital strategy accross Maxus Vietnam key accounts (Unicharm, Loreal, PhamNguyen, Digiworld)
• Digital lead for Vietnam strategy in Maxus regional pitching
• Social strategy and implementation lead to win Digiworld Wiko & Obi smart phone accounts
• Innitial step to establish social intelligence center in Maxus

• Set up, train and manage the Maxus digital team
  Coordinate with Regional to develop Digital Direction for Maxus Vietnam
• Developing communication strategy – Digital focus for Maybelline (Baby Lips), Dumex, ICP Xmen, GSK
• Oversee the management of multiple expert partners, 3rd parties, and internal departments to delivers execution of communication programs
• Recruit and train digital implementation team (strategy, display, search, social)

• Assist Maxus General Manager on communication strategy of TH Milk, Wrigley and GSK
• Build communication strategy to win Henkel and Alive & Thrive (A&T) accounts
• Insight driven and communication strategy for winning L’Oreal – Maybelline account
• Develop digital platform for Dumex 2011
• Leading TV optimization process and cascade basic approach across Maxus key accounts

• Handle media planning for THP beverage brands
• Involve in building strategy for the launch of VIP coffee and Number 1 Green Tea Sugar Free
• TV channel optimizing project – Maxus team
• Fully in charge of communication strategy for Honda automobile account

Media planning for Comfort and Sunlight - Unilever