Dung Nguyen
Chief Financial Officer CFO – Starbucks Vietnam Founder
Ho Chi Minh City
Summary
With a strong finance background and a proven track record of driving profitability in the retail industry, the fourteen-years experience in CFO position has helped exceling at optimizing financial performance and strategically fostering growth. Exceptional leadership and analytical skills enable effective management of financial operations, budgeting, forecasting, and risk management, ultimately resulting in heightened financial stability and enhanced shareholder value. The deep understanding of the retail landscape has led to successful implementation of cost-saving initiatives and streamlined processes, improving operational efficiency. Committed to excellence and meticulous attention to detail, this candidate ensures accurate financial reporting and compliance with regulatory requirements. Serving as a strategic partner to the executive team, insightful financial analysis and recommendations are provided to support well-informed decision-making.
Overview
20
20
years of professional experience
Work History
CFO
Starbucks Vietnam & Other F&B Brands
Ho Chi Minh City, HCMC
09.2012 - Current
- Full-time: Sep 2012 - Present
• Orchestrated the successful execution of a strategic plan resulting in remarkable sales growth and consecutive tripling of company profits over three years (2017-2019).
• Spearheaded the development of sales and profit targets for retail stores, implementing highly effective incentive schemes to motivate and energize the retail team.
• Hold the Head Of Operation Position for an extended period of 24 months, collaborating closely with operational managers to enhance business acumen and bridge the gap between finance and operations. This enabled better decision-making by linking daily actions to P&L impact, ultimately driving improved corporate profitability. Notably, through enhanced cost containment and sales growth, the store's profit contribution has seen a significant uptick since 2022.
• Navigated the organization through the challenges posed by the post-Covid landscape and achieved exceptional results, including a staggering 87% sales growth within a year and a doubling of profits in 2022 compared to 2019.
• Revitalized loss-making stores, leading to a notable 65% reduction in such stores and an impressive 70% decrease in overall losses.
• Established a highly successful track record of organic growth, overseeing the opening of 20-25 new stores annually and providing guidance to a field organization comprising approximately 100 retail stores.
• Managed and translated strategic planning, project spending, and system perspectives into the general ledger, playing a pivotal role in tracking and delivering corporate goals.
• Cultivated organizational awareness of the strategy while elucidating each department's role in achieving it, fostering a cohesive and goal-oriented work environment.
• Championed initiatives in competitive pricing management, establishing and fortifying a strong market position.
• Led a seamless $6 million restructuring of the rental scheme, leading to a substantial reduction in occupancy and corporate overhead costs.
• Expertly handled financial reporting, board presentations, and investor relations, ensuring effective communication of financial information to relevant stakeholders.
• Successfully implemented a Shared Service Center in Accounting, streamlining and standardizing accounting processes across regions and facilitating a swift month-end closing process within five days.
• Spearheaded the successful implementation of AX Dynamix R13 & DF365 Conversion, enabling enhanced efficiency and effectiveness within financial operations.
• Developed a comprehensive business intelligence analysis system and reports to provide robust support for business monitoring and decision-making.
• Collaborated closely with Marketing, Operations, and IT leadership to optimize returns on digital investments, consistently delivering the highest possible ROI.
Co-founder/CFO
EIY Public Speaking & Professional Development
HCMC, HCMC, Vietnam
10.2020 - 09.2022
- Education, Personal & Professional Development
- Oversaw Finance, Investor Relations
- EIY Public Speaking & Professional Development specializes in providing high-quality Public Speaking, Communication, Leadership & Negotiation skills
- Collaborated with top-level management to develop highly impactful strategy and business plan, resulting in substantial business expansion
- Crafted comprehensive five-year business plan to support CEO in successfully securing crowdfunding during Shark Tank event in July 2021
- Secured noteworthy capital investment of VND3 billion through Shark Tank, leveraging this milestone to generate widespread public exposure, propel rapid business growth, and elevate brand visibility.
Investment /Board Advisory
ANGIA Investment Group - A Leading Real Estate Gro
HCMC, HCMC
03.2017 - 12.2017
- 10 Months
- Member of Strategy committee
- Spearheaded the establishment of the organizational and corporate structure, as well as business processes for a rapidly expanding commercial and residential real estate development and management firm
- Formulated a comprehensive strategy and business plan, collaborating with prominent consultants and top-level management to drive sustainable growth
- Led the successful implementation of an ERP system, specifically tailored for the Real Estate Group, reducing process time by 40% and increasing accuracy by 25%
- Led a consolidated analysis team supporting multiple departments (Marketing, Operations, Sales, Business Development, and Investment) to facilitate data-driven decision-making and strategic insights, resulting in improved decision-making and a 15% increase in profitability.
Finance Manager/ Real Estate Project Appraissal
Jentech, IT, Real Estate Ltd., a Subsidiary of CHG
HCMC, HCMC
05.2011 - 08.2012
- • Exemplified exceptional proficiency in managing the finance and controlling function, ensuring seamless operations and precise financial reporting.
• Conducted comprehensive investment appraisals, accurately projecting the financial returns for real estate and IT infrastructure investments.
• Enhanced the management reporting function, delivering insightful analysis of internal monthly management accounts to facilitate informed decision-making.
• Demonstrated expertise in leading successful business transformations, applying finance management and control principles to drive positive change.
• Leveraged strategic insight and meticulous planning skills to effectively steer the business and foster growth.
• Successfully implemented impactful business process improvements, streamlining finance processes, standard operating procedures, and financial systems.
• Exhibited strong leadership acumen in team management, talent selection, and prioritizing performance objectives.
• Meticulously handled financial reporting, board presentations, and investor relations, ensuring clear and effective communication of financial information.
• Conducted thorough investment appraisal evaluations and provided strategic recommendations to the board, enabling well-informed decision-making.
Chief Accountant/Finance Manager
Viet Caphe Trading Vietnam Ltd, The Coffee Bean & Tea Leaf Brand
01.2008 - 04.2011
- 3 Years, 4 months
- Work closely with the General Manager, IT, Legal, Start-up Team to set-up the Company from the day one for Market Opening successfully
- Envisioned and set up organizational and corporate structure and business processes for fast-growing F&B Retail Business in a dynamic and competitive market like Vietnam
- Prepared, examined, and analyzed various financial statements and reports with a meticulous focus on completeness and accuracy
- Designing and executing motivating incentive programs to drive performance and enhance productivity
- Enhancing the reporting capabilities of the organization by implementing advanced management reporting techniques
- Demonstration of strategic leadership skills in driving business growth and transformation
- Collaborating with the Cross Functions and senior-level executives to devise innovative strategies and achieve organizational goals
- Conducted investment appraisals for new projects, meticulously evaluating the viability of locations and determining the need for additional funds
- Diligently analyzed and reported on all variances from the budget, identifying areas of concern and implementing corrective actions as necessary.
Chief Accountant/Finance Manager
Tombow Pencil Vietnam Ltd
09.2003 - 03.2008
- Played a crucial role in setting up and controlling the accounting system, ensuring accurate and reliable financial information for the company
- Established and maintained an efficient and effective accounting system, streamlining processes and improving overall financial control
- Took responsibility for timely preparation of accounting reports, including monthly Profit and Loss statements, Assets & Liabilities statements, and reconciliations of COG manufactured and COG sold
- Maintained expenditure statistics to provide insights into cost management and identify areas for potential savings
- Generated comprehensive financial reports to facilitate informed decision-making and enable strategic planning
- Utilized statistical analysis and controls to optimize quality and pricing, resulting in a 15% increase in company profit within eight months
- Employed accurate manufacturing cost methods to identify strategic products and enhance the company's competitive edge in the market
- Demonstrated strong negotiation skills with suppliers, fostering long-term relationships even during challenging financial periods
- Effectively managed the cash flow of both the current business operations and the expansion scheme, ensuring financial stability and sustainability.
Education
ACCA Qualification - Accounting Qualifications
The Association of Chartered Certified Accountants
United Kingdom 12.2015 - 12.2015
CPA Australia Member -
CPA Australia
Australia 12.2018 - 12.2018
Skills
SOFT-SKILLSundefined
Affiliations
– (Daisy)
Chief Financial Officer CFO/ Head of Operation – Starbucks Vietnam
Founder/CFO of EIY Professional & Public Speaking Ltd.
Board Member and Advisor of Real Estate An Gia Investment Group
Ho Chi Minh City, Vietnam
Phone: +84986891339
Reading Books and Listening to Postcards
My favorite time for reading books and listening to Postcards is in the early morning, after I wake up at 4 AM and do exercise.
Timeline
Co-founder/CFO
EIY Public Speaking & Professional Development
10.2020 - 09.2022
CPA Australia Member -
CPA Australia
12.2018 - 12.2018
Investment /Board Advisory
ANGIA Investment Group - A Leading Real Estate Gro
03.2017 - 12.2017
ACCA Qualification - Accounting Qualifications
The Association of Chartered Certified Accountants
12.2015 - 12.2015
CFO
Starbucks Vietnam & Other F&B Brands
09.2012 - Current
Finance Manager/ Real Estate Project Appraissal
Jentech, IT, Real Estate Ltd., a Subsidiary of CHG
05.2011 - 08.2012
Chief Accountant/Finance Manager
Viet Caphe Trading Vietnam Ltd, The Coffee Bean & Tea Leaf Brand
01.2008 - 04.2011
Chief Accountant/Finance Manager
Tombow Pencil Vietnam Ltd
09.2003 - 03.2008
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