DU AN

With over seven years of experience in the marketing field, I specialize in trade marketing, with a strong focus on retail execution, in-store promotions, and channel strategy. I have successfully led marketing initiatives at companies such as Nissan Vietnam, PNJ, and Pharmacity, collaborating closely with sales, retail, and cross-functional teams to drive visibility, optimize in-store performance, and enhance sell-out results.

• Participated in the 'Color Run' campaign in collaboration with the People’s Committee of District 4, 12/2024
• Joined the Flood Relief Campaign to support residents in Phu Tho Province, 09/2024
• Coordinator for Nissan Vietnam collaborated with event organizers to ensure smooth management and execution of activities at the Vietnam Motor Show 2019-2020

• Collaborated with VMS Vietnam to successfully launch a new vehicle, driving sales growth of up to 300% for Nissan dealerships in Vietnam within the first quarter
• Successfully coordinated an integrated brand campaign (online and offline), achieving 100% POSM visibility compliance across stores, and the campaign contributed to a record-breaking sales performance of up to 100 million VND per day per store during grand openings