Do Dang Truc Linh

Join in the development and execution of large-scale platform-wide campaigns as a sub-leader, including Double Day (9.9, 11.11, 12.12, etc.), Mid-month, and Payday, driving commercial growth (ADO/GMV) but maintaining platform profitability (CIR/Rev). Key responsibilities include:

- Campaign Strategy: Design campaign themes, unique selling points (KSPs), and key focus areas aligned with platform priorities and market trends in e-commerce.

- Budget Planning & Allocation: Project monthly campaign budgets, allocate spending across day types, and design voucher schemes tailored to diverse business objectives.

- Marketing & Communications Planning: Oversee end-to-end campaign communication strategies and collaborate with cross-functional teams to execute in-app and out-of-app marketing initiatives.

- Performance Monitoring & Reporting: Track hourly (in peak day) and daily performance, conduct data analysis, run A/B tests, and deliver performance reports to optimize future campaign effectiveness.

- Market & Competitor Research: Conduct research on competitor strategies, market movements, and buyer behavior to inform campaign decisions and ensure market competitiveness.

Developed diverse flash sale mechanics (Brand FS, Fixed Price FS 1k-9k-99k, Key Push FS, etc.) to drive platform sales performance and seller slot/package revenue. Key Responsibilities:

- Planning Strategy: Planned slot allocation based on category seasonal trends or high shopping demand, and set discount planning criteria aligned with the ABS of each category.

- Problem Solving: Delivered quick solutions to urgent issues, especially during the pandemic (e.g. essential items push, slot adjustments to prevent warehouse overload).

- Data Analysis: Demonstrated strong data analysis skills by handling sales performance reports, tracking flash sale efficiency, and making timely adjustments when necessary.

Key responsibilities:

- Consultation: Engaged with potential customers through consultations and follow-ups to achieve enrollment targets.

- Customer Outreach: Conducted outbound calls to potential customers from provided databases, introduced E2 programs, addressed inquiries, and coordinated with teams to ensure timely follow-ups.

- Event Support: Assisted in event organization, guest attendance reminders, and administrative tasks to support the Program Consultant team.