Dinh Vu To Nhu

Affiliate Campaign Management

• Assisted clients in defining campaign objectives and executing end-to-end affiliate campaigns with KOLs, KOCs, and creators.
• Coordinated campaign deliverables while maintaining effective communication with clients and internal stakeholders.

Livestream & Creator Operations

• Supported affiliate video and livestream campaigns across FMCG and Lifestyle categories.
• Coordinated creator bookings, livestream operations, and product research to maximize campaign performance.

Performance Analysis

• Monitored campaign KPIs including GMV, conversion rate, ROI, and creator performance.
• Prepared performance reports and recommended optimization strategies based on campaign insights.

KEY ACHIEVEMENTS

• Contributed to approximately 25% sales uplift through affiliate video and livestream campaigns.
• Coordinated 10+ KOL/KOC campaigns with successful on-time delivery.
• Generated 200,000+ campaign reach across affiliate activities.
• Increased social media followers by 5,000+ within three months.
• Supported livestreams averaging 10,000 viewers with 6-8% conversion rates.

Business Development

• Identified growth opportunities for sellers through category analysis, product research, and marketplace trend monitoring.
• Advised sellers on assortment planning, campaign participation, and commercial strategies to improve sales performance.
• Collaborated with TikTok representatives and brand partners to expand promotional opportunities and strengthen long-term business relationships.

Account & Seller Management

• Managed a portfolio of more than 100 sellers across Home Appliances (70%), Snacks (10%), and Lifestyle (20%) categories.
• Maintained strong relationships with sellers by providing operational support, performance consultation, and marketplace best practices.
• Coordinated with cross-functional teams to ensure smooth onboarding, campaign execution, account development.

Campaign & Marketplace Operations

• Conducted product research and registered more than 50 promotional campaigns across multiple categories.
• Optimized SKU assortment and campaign participation to maximize product visibility and conversion performance.
• Coordinated campaign execution with TikTok, internal stakeholders, sellers, and brand partners.

Performance Management & Compliance

• Monitored GMV, seller dashboards, campaign KPIs, and operational performance to identify growth opportunities.
• Prepared performance reports and recommended optimization initiatives based on data analysis.
• Guided sellers on TikTok Shop policies and operational standards, ensuring compliance and platform best practices.

KEY ACHIEVEMENTS:

• Managed a portfolio of 100+ active sellers across multiple product categories.
• Supported 50+ promotional campaigns, improving product visibility and marketplace performance.
• Achieved approximately 15% Month-over-Month GMV growth for top-performing seller accounts.
• Reduced seller policy violations by 30% through proactive operational guidance and compliance support.
• Strengthened collaboration with TikTok teams and brand partners, contributing to successful campaign execution and sustainable account growth.

Store Operations

• Managed daily TikTok Shop operations and order fulfillment processes.
• Coordinated campaign registrations and promotional activities.
• Selected competitive SKUs based on campaign objectives and marketplace trends.

Marketing Support

• Collaborated with the marketing team to develop TikTok promotional content.
• Monitored store performance and campaign effectiveness.
• Supported conversion optimization through marketplace operations.

KEY ACHIEVEMENTS:

• Managed a TikTok Shop processing 1,000+ monthly orders.
• Maintained 98% on-time fulfillment rate.
• Coordinated participation in 10+ campaigns per month.
• Increased store traffic by 20% through TikTok content initiatives.

Content Planning

• Developed digital content strategies aligned with brand objectives.
• Researched market trends and audience interests to generate content ideas.

Content Production

• Created and edited video content for multiple digital platforms.
• Worked with internal teams to deliver creative content on schedule.

Performance Analysis

• Monitored engagement metrics and evaluated content effectiveness.
• Recommended creative improvements based on campaign performance.

KEY ACHIEVEMENTS

• Delivered digital content supporting multiple marketing campaigns.
• Improved content quality through trend-driven planning and performance analysis.
• Strengthened audience engagement by continuously optimizing creative execution.