DAO THI HOA

1. Project management:
- Clarified requirements with business owners and supported management in developing project implementation plans (One Profile, VHM Dashboard, VF Dashboard).
- Coordinated with project team members to implement projects according to the plan.
2. Achievements:
- For the One Profile project, saved nearly 98% of the resources required to participate in the project when verifying one profile.
- Reported on the effectiveness of VHM campaigns on Facebook and Google Ads platforms.
- Analyzed user online behavior on the website VHM to conversion rates for online apartment deposits.
- Reported on VF's global apartment deposit sales and tracked the status of tasks that needed to be performed on the PLM system in production.

1. Exploring data & Reporting:

- Work with business departments to define metrics and create & maintain Power BI Dashboard & Reports (~750 views/day):

* Marketing Dept (80% reports): member profile, attribute sales member, follow behaviors, cross-brands consumption , campaign performance, B2B sales, competitor tracking...

* Finance, Operation Control, Accounting, Training Dept(20% reports)

- Use Kmeans clustering with comprehensive business model to segment customer loyalty for overall and each brand (RFM model, demographic, behaviors...)

2. Data-driven making for business:

- Analyze customer lifetime value, cohort retention, customer journey funnel, customer segmentations to get actionable insights that drive revenue/cost saving with the business.

- Co-build The Golden Spoon Rewards & build Yu Tang Rewards (2 millions member loyalty)

=> Increase 20% contribute sales of member/store

- Coordinate and give advises for brand managers to get actions immediately for marketing campaigns.

- Measure and improve customer satisfaction (Online to Offline)

- Analyze the competitors about product, price, promotions, place...
- Coordinate with agencies to release POSM and audit in the market
- Mark display of goods and POSM
- Produce daily brands report to Broad of Directors

- Research and analyze raw customer data
- Scoring customers to identify customer segments
- Co-build marketing performance reports
- Participate key financial project ANAPLAN- Enterprise Financial Management