Daniel Nguyen
HCM City
Summary
Experienced business manager with over 8 years in the e-commerce and retail sectors locally and internationally. Specializing in category management and business development with proven track record of driving sales growth and managing high-performing teams. Seeking to leverage my expertise to contribute to the success of a forward-thinking company.
Overview
9
9
years of professional experience
1
1
Certificate
Work History
Category Management (Health & Beauty)
TikTok Shop (Bytedance)
02.2022 - Current
- Directing a top-tier Health & Beauty team of 200+ top sellers, driving 35% of total H&B sales, with 11 direct reports since January 2024
- Orchestrated the growth of the Health and Personal Care category from $0 to $45M in revenue, led an 11-member team with a pool of >3,000 sellers
- Developed and executed commercial and media strategies, elevating the category to the second-largest for GMV & ads revenue, and thus the most profitable category
- Designed and implemented an end-to-end onboarding process, facilitating the disbursement of over $500K to new and key account sellers
- Achieved the top ranking among 41 teams with a 0% offboarding rate over two years
- Earned a promotion to a higher job level by the regional committee within six months, recognizing performance and leadership
- Honored with the “Ecommerce Values” award in 2022 for exemplifying the principle of “Service is the top priority.” Delivered speeches at multiple public events and media engagements, showcasing expertise and thought leadership in the e-commerce sector.
Category Management
SHOPEE
04.2021 - 11.2021
- Spearheaded the initial phase of buying for Shopee Mart –Shopee's E-supermarket to operate under Retail model
- Launched the Fresh category during peak lockdown by acquiring >300 sellers, resulting in >1k daily orders
- Managed FMCG brands onboarding, such as Estee Lauder, Central Retail, One Mount, VinMart and Pizza 4Ps.
Senior Category Manager (Guardian Vietnam)
DAIRY FARM INTERNATIONAL (DFI)
03.2019 - 04.2021
- Led Personal Care & Baby Care team (key remits: sales, stock, profitability, suppliers, promotions and activations and space & merchandising) with 5 direct reports, accounting ~35% of total business, and achieved growth ~15% year on year
- Headed Own Brands and Exclusive Brands with 2 direct report and accounting for ~8% of total business
- Directed #Everyday project successfully from a 10-store test to a national roll-out of 90 stores.
Category Manager (Guardian Vietnam)
DAIRY FARM INTERNATIONAL (DFI)
03.2018 - 02.2019
- Managing 3 beauty sub-categories (~500 SKUs) with 2018 sales growth vs last year at: +60%
- Assisting Head of Merchandising on regional requests, weekly reports, buying and sales analysis.
SEATS Trainee
JARDINE MATHESON
12.2015 - 02.2018
- SEATS Trainee – (Southeast Asia Talent Scheme- SEATS) – SEATS was a highly competitive selection process- and aimed to develop future leaders for Jardine's business units
- Secondment to Guardian Singapore, largest (H&B) chain in Singapore
- Successfully led the project to bring in GO Healthy, the number one premium vitamins and health supplements brand in New Zealand to >60 Guardian stores as an exclusive brand
- Provided management for 5 healthcare sub-categories with monthly sales >SGD$2m
- From Dec 2015 - Jan 2017: Attached to Guardian Vietnam, largest H&B chain in Vietnam
- Completed rotations to 7 key departments, including: Operations, HR, Marketing, Finance, Store expansion, Merchandising and CEO's office
- Managed a portfolio of 4 stores with 30 staff and monthly VND3b target for 2 months.
Education
Master of International Business (Project Management specialization) -
HULT INTERNATIONAL BUSINESS SCHOOL
Boston, MA08.2015
Bachelor of Commerce (Marketing) -
RMIT University
11.2013
Skills
- Category Management
- Strategic Planning
- Team Leadership
- Retail & E-commerce Strategy
- Market Analysis
- Negotiation
- Project Management
- Business Development
Certification
CIMA Business Accounting Certificate
Languages
Fluent in English
Native Vietnamese speaker
Timeline
Category Management (Health & Beauty)
TikTok Shop (Bytedance)
02.2022 - Current
Category Management
SHOPEE
04.2021 - 11.2021
Senior Category Manager (Guardian Vietnam)
DAIRY FARM INTERNATIONAL (DFI)
03.2019 - 04.2021
Category Manager (Guardian Vietnam)
DAIRY FARM INTERNATIONAL (DFI)
03.2018 - 02.2019
SEATS Trainee
JARDINE MATHESON
12.2015 - 02.2018
Master of International Business (Project Management specialization) -
HULT INTERNATIONAL BUSINESS SCHOOL
Bachelor of Commerce (Marketing) -
RMIT University
CIMA Business Accounting Certificate
Professional Affiliation
Hinrich Foundation alumni
Publications
https://znews.vn/chang-trai-cua-giai-thuong-quoc-te-nghi-cach-hoc-post407675.html
Professional Affiliation
Hinrich Foundation alumni
Publications
https://znews.vn/chang-trai-cua-giai-thuong-quoc-te-nghi-cach-hoc-post407675.html
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