DANG VIET HAU
HCM,Thành phố Hồ Chí Minh — Ho Chi Minh City
Summary
Seasoned Field Marketing professional with over 15 years of experience delivering comprehensive marketing solutions. Expertise spans Sales Operations, Merchandising, Auditing, and Activation, with a focus on client-centric strategies. Achieved significant success in developing a Merchandising system for Nestlé Vietnam, enhancing sales team capabilities over seven years. Served as Business Director for over 10 years, supporting a diverse FMCG client portfolio.
Overview
14
14
years of professional experience
Work History
MANAGING DIRECTOR
CPS RETAILPLUS
03.2022 - Current
- Developed and deployed tactical marketing activities in alignment with BOD’s strategic objectives.
- Supported Trade Marketing team in building and deploying auditing application controls; developed departmental and individual KPIs for sales team to drive performance.
- Collaborated with R&D team to enhance brand awareness through targeted marketing initiatives.
- Provided services including merchandising, auditing, mystery shopping, field-force support, sales activation, census management, and POSM deployment across various projects.
- Top clients: VINAMILK, SABECO, HAYAT, MARSHALL, SMART PAY, ANDROSS.
BUSINESS DIRECTOR
CPM VIETNAM JOINT STOCK COMPANY
06.2012 - 09.2021
- Prospect new customers/ Selling and securing business (proposing and closing deals).
- Managed projects to enhance customer satisfaction through effective execution.
- Improved cost effectiveness and profitability by ensuring briefs delivered on time and within budget, resulting in exceptional creative solutions.
- Contributed to sales strategies by evaluating product performance, identifying market needs, and analysing customer feedback.
- Plan, deploy and organize to implement projects (with clients).
- Provided auditing services for clients to evaluate financial accuracy.
- Top clients: NESTLE, PEPSI, ICP, UNILEVER, GSK, FCV, NIVEA, APPLE, UIP….
OPERATION MANAGER
BIZTEQUILA
04.2012 - 10.2019
- Pitched for new business with existing and potential clients; analysed and presented data to demonstrate campaign effectiveness, enhancing client engagement.
- Devised and led qualitative research; commissioned and project managed external quantitative and qualitative research on behalf of the agency to inform strategic decisions.
- Analyze and present findings from consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.
- Maintained detailed awareness of relevant market trends affecting accounts and developments in wider advertising and communications industry to guide strategic planning.
- Keep up-to-date with current & emerging market research trends & methodologies.
- Provided a range of services including digital marketing, public relations, media management, event coordination, activation strategies, and product sampling.
- Top clients: BAT, VISA, DIAGEO, DELL, HP, ACCER….
Education
Bachelor of Arts - International Business Management
UNIVERSITY OF GREENWICH
HCM, HCMCSkills
- Leadership development
- Strategic visioning
- Operational oversight
- Change management
- Risk assessment
- Integrity management
- Stakeholder engagement
- Business innovation
- Collaborative leadership
- Data-driven decision-making
- Strategic problem-solving
- Process optimisation
- Market analysis
- Compliance oversight
- Customer insights
- Sales strategy
- Revenue generation
- Market research
- Brand management
- Project leadership
- Resource allocation
- Adaptive leadership
- Agile management
- Business acumen
Timeline
MANAGING DIRECTOR
CPS RETAILPLUS
03.2022 - Current
BUSINESS DIRECTOR
CPM VIETNAM JOINT STOCK COMPANY
06.2012 - 09.2021
OPERATION MANAGER
BIZTEQUILA
04.2012 - 10.2019
Bachelor of Arts - International Business Management
UNIVERSITY OF GREENWICH