DANG THU OANH

• Manage Xiaomi Brand Store on multiple platforms, including Shopee, Lazada, Tiki, and Retail stores (5 branches)
• Develop and execute sales plans, including promotions, deals, and marketing activations, based on Joint Business Plans (JBP)
• Responsible for developing an annual operating plan and driving other KPIs, including PL, NMV, profit margin, other income, and inventory turnover
• Manage inventory levels within target and ensure exit plan is optimized between product availability, cash flows
• Analyze sales data and customer behavior to identify opportunities for growth and improvement
• Maintain strong relationships with partners, including regular communication and collaboration. Responsible for negotiation, analyzing the Brands performance, pricing and promotion, assortment, and availability, to achieve yearly targets
• Collaborate closely with distributors to negotiate pricing agreements, accurately forecast delivery schedules, and maintain optimal inventory levels
• Facilitate and monitor pre-acceptance payments, including rebates, from both brands and distributors to ensure timely and accurate payment processing
• Work with the marketing and retail operation departments to design and implement joint marketing campaigns, and carry out effective promotions and communication to increase sell-outs
• Work collaboratively with cross-functional teams, including marketing, product development, accountant, warehouse, and customer service, to ensure alignment and smooth operation of retail store and online store

Achievement:

• NMV: E-commerce brand store (110b VND), Retail store (50b VND)
• Clear 4,5k units of Redmi 9A in Sept, 2022
• SO 260 units of Poco F4 GT (high segment price) in the launching month

• Effectively plan, ensure execution, and deliver marketing activities both ATL and BTL of promotion campaigns based on the Campaign Calendar and objective brand (including promotion, new product launching, and brand awareness)
• Work closely with the designer to prepare materials and artwork (landing page, POSM, banner) for promotion and activation programs. Monitor and ensure their visibility on online and offline channels
• Coordinate with internal departments (MD, retail, digital, and social media team) and external stakeholders for all aspects of campaign planning, execution, and monitoring. Ensure smooth operation of the execution plan to deliver sales, traffic targets, and brand awareness
• Create periodic reports to analyze the performance results of Marketing Campaigns
• Analyze and support category and cluster marketing plans to align with brand strategy and achieve periodical operating plan goals
• Work closely with the brand to consult implementation & recommend improvement based on insights, past revenue/traffic data & performance results
• Negotiate, plan & execute quarterly Co-op Marketing Plans based on the brand budget and periodically generate data reports on the implementation of the programs

Project:

• Strategic brands in charge in Coop MKT Activity quarterly: Microsoft, Acer, Lenovo, HP, Intel, AMD, NVIDIA, Apple, Samsung
• Launching Event in charge: iPhone 12 series, Samsung S21 series, Lenovo Legion 5, etc
• Mega campaign: Phong Vu birthday, Game tournament
• Link project: https://phongvu.vn/promo/gametour, https://bit.ly/2TlkwB6, https://bit.ly/ĐKReferral, https://ck.phongvu.vn/vong-quay-sinh-nhat-PV-24

Achievement:

• Website traffic in 2020 increased by over 50% compared to 2019
• CE-SDA category has grown its revenue every month by 30% since June 2020 (opened for sale from March 2020)

Commercial and Marketing:

• Manage Xiaomi Brand Store on the Tiki Platform
  Develop and execute sales plans, including promotions, deals, and marketing activations, based on Joint Business Plans (JBP)
• Forecast and inventory management
• Analyze sales data and customer behavior to identify opportunities for growth and improvement
• Manage marketing sources and build awareness about online visibility to attract and retain customers
• Maintain strong relationships with partners (brand and platform), including regular communication and collaboration to implement sales promotion programs
• Track and analyze sales/marketing activities by periodically generating data reports on program execution

Operation:

• Work collaboratively with cross-functional teams, including marketing, warehouse, accountant, and customer service, to ensure alignment and smooth operation of business objectives
• Manage orders, and inventory, and operate the store on the platform to ensure customers receive goods on time.
• Coordinate with the accountant, warehouse, and purchasing to avoid OOS.
  Make report for P&L statement per week/month.

Achievement:

• Tiki Birthday campaign sells more than 500 Redmi 8A phones