Thanh Thúy Lê

Manage strategic B2B accounts within the food manufacturing sector, with direct exposure to physical commodity sales, customer demand, order volumes, pricing, supply coordination, and end-to-end commercial execution.

KEY ACHIEVEMENTS

• Oversaw 80 strategic B2B customers, including 30 key accounts, driving growth in the food manufacturing sector.

• Manage monthly sales volumes of approximately 800–1,500 metric tons of flour, providing hands-on exposure to physical commodity flows and customer demand.

• Delivered 105–110% year-on-year sales growth while achieving 80–95% of the assigned sales budget.

• Secured 3 new customers per quarter through targeted market prospecting, proactive customer engagement, and consistent commercial follow-up.

• Maintained 90–95% on-time delivery through proactive coordination across customers, production, warehouse, logistics, and internal teams.

• Cultivated commercial relationships with major food industry companies, including Liwayway, PepsiCo, GN Foods, and Olam, enhancing business opportunities.

TRADING & COMMERCIAL RELEVANCE

• Monitor customer demand, purchasing patterns, order volumes, and supply requirements to support commercial planning and business decisions.

• Track market conditions and customer requirements to identify potential changes in demand and business opportunities.

• Coordinate physical product flows from order confirmation through production, logistics, and final delivery.

• Work closely with production, procurement, warehouse, logistics, and finance teams to ensure timely and accurate contract execution.

• Monitor order progress and proactively identify operational risks related to supply availability, delivery schedules, and customer requirements.

• Support commercial quotations, negotiations, proposals, and new business development.

• Maintain close relationships with key customers and monitor purchasing behavior to identify opportunities for account growth.

Managed commercial gift and promotional solution projects for multinational companies and major corporate clients, covering market research, sourcing, procurement, supplier negotiation, bidding, contract execution, and logistics coordination.

• Managed approximately 4 concurrent commercial projects per month, with average contract values ranging from VND 300 million to VND 1 billion.

• Supported bidding and proposal preparation for major corporate clients including PepsiCo, Coca-Cola, Nutifood, and Mead Johnson.

• Delivered commercial projects for major clients and agencies including Hakuhodo, ADM, Glico, The Link, and other leading brands.

• Managed relationships with 5–6 printing and packaging suppliers and 3 third-party logistics providers, facilitating timely project execution and delivery.

• Conducted market research and field surveys to identify potential products, suppliers, and commercial opportunities.

• Analyzed competitor pricing and supplier quotations to evaluate product competitiveness and support purchasing decisions.

• Negotiated supplier pricing, commercial terms, product specifications, packaging requirements, and delivery schedules.

• Evaluated suppliers based on pricing, quality, availability, and delivery capability.

• Managed the full commercial project lifecycle from product sourcing and quotation through purchasing, production, packaging, logistics, and final delivery.

• Prepared quotations, product catalogues, commercial proposals, and bidding documents, aligning with client specifications to enhance proposal success.

• Coordinated contract execution, engaging suppliers, warehouses, logistics providers, and customers to address and resolve operational issues effectively.

• Coordinated third-party logistics providers to ensure efficient inventory movement and timely delivery.

• Managed multiple stakeholders simultaneously across suppliers, logistics providers, warehouse teams, customers, and internal departments.

• Coordinated contract execution, engaging suppliers, warehouses, logistics providers, and customers to address and resolve operational issues effectively.

• Coordinated third-party logistics providers to ensure efficient inventory movement and timely delivery.

• Managed multiple stakeholders simultaneously across suppliers, logistics providers, warehouse teams, customers, and internal departments.