Christie Lim

• Launched distribution of ProAV products in ASEAN, establishing partnerships with NETGEAR and Just Add Power.
• Orchestrated the introduction of an AI health screening solution from an A*STAR startup in the region, developing comprehensive business and marketing strategies.

• Engaged in personal development and strategic learning to enhance leadership capabilities and industry knowledge.

• Directed operations across ASEAN, driving sales in dynamic audio, video, and communication systems.
• Led the regional sales team, achieving significant market penetration and sales growth.
• Spearheaded market expansion in emerging segments such as transportation and retail.
• Fostered strategic partnerships and enhanced partner capabilities to solidify market position and increase revenue.

• Developed and implemented effective sales strategies and maintained strong relationships with consultants and partners.
• Innovated market approaches that led to the creation of new business opportunities and partner appointments.

• Led the MicroTiles Digital Canvas display unit, achieving record sales in the Asia Pacific region within the first six months, establishing strategic partnerships across multiple countries.
• Managed and grew key accounts in South East Asia, driving new business opportunities through effective partner management and strategic account engagement.

• Oversaw the business operations in the Philippines, achieving a 30% increase in sales revenue through strategic management and market expansion, including the introduction of the first commercial 3D digital cinema system in the Philippines.