Summary
Overview
Work History
Education
Skills
Websites
References
Personal Information
Highlighted Skills
Languages
Timeline
Generic
Bui Kim Son LE

Bui Kim Son LE

Thu Duc City,HCMC

Summary

Over a decade of experience in fast-paced business environments, demonstrating a strong commitment to personal and professional growth. Proven track record in leading innovative initiatives that enhance resilience and drive results. Expertise in reducing operational downtime and costs while boosting sales and customer satisfaction. Highly organized with a focus on streamlining processes for improved efficiency.

Overview

16
16
years of professional experience

Work History

CEO

Giftee Mekong Co., Ltd
02.2020 - Current
  • Company Overview: A subsidiary of Giftee Inc., (TYO:4449)
  • Market entry strategy and business operation
  • Setup and manage the operation from “Zero to One”
  • Setup new business model for Giftee to penetrate Vietnam Market
  • Oversee product development according to local demand.
  • A subsidiary of Giftee Inc., (TYO:4449)
  • Secured B2B contracts worth up to USD 3 million annually with clients including Shell Vietnam, AIA, Nippon Paint Vietnam, Bridgestone, Coca-Cola, and others.
  • Partnership with 200+ brands with 30,000+ outlets across Vietnam.
  • Contract signed with top clients: Prudential, Nippon Paint, Shell, Ogilvy, Coca Cola, BI Worldwide, Saigon Petrol…etc.
  • 1st company in the industry to cooperate with Saigon CO.OP
  • Host and Speaker for “Online to Offline” solution event with 2,500 participants.

Director/Co-Founder of H.S.S

Re.A.Pra Venture
11.2018 - 02.2020
  • Company Overview: www.reapra.sg
  • Responsible for day-to-day operation of H.S.S
  • Finding clients, business partners and new revenue model for H.S.S
  • Www.reapra.sg
  • Partner with Ho Chi Minh City District 2 Hospital
  • Partner with Testing Labs in Ho Chi Minh City
  • Partner with Thinh Long Group on a labour exchange program specialize for Nurse and Care Worker to Japan.
  • Build a freelancer database with 100+ nurses, care workers and doctors.

Head of Build 80 Program Vietnam

ReAPra Venture
04.2018 - 02.2019
  • Company Overview: www.reapra.sg
  • Responsible for day-to-day operation in Vietnam
  • Build connections and networking with investor and startup communities.
  • In charge of sourcing and organizing Sprint Program
  • Www.reapra.sg
  • Deep interview with more than 80 entrepreneurs in Vietnam
  • Success to hold 4 Sprint program from Vietnam Sprint 1st to Sprint 4th
  • Board of Judge for Startup Wheel Vietnam 2018
  • Board of Investor for Startup Viet 2018 by Vnexpress

Director

Misskick Vietnam Co., Ltd
09.2017 - 03.2018
  • Company Overview: A subsidiary of Reapra Venture (www.reapra.sg)
  • Responsible for day-to-day operation of Misskick
  • Finding clients, business partners and new revenue model for Misskick
  • A subsidiary of Reapra Venture (www.reapra.sg)
  • Reach given KPI of Dec 2017
  • Misskick monthly user reach 400,000 unique users with 70% new MOM
  • Partnership with YAN and Pose.com.vn for content
  • Acquire 200 SKU for e-commerce launching

Co-Founder/Director

Livestar.vn
10.2014 - 04.2017
  • Company Overview: An online live interactive entertainment platform
  • Responsible for product concept, business model and daily operational tasks
  • Partnership with MVAS a company of Mobifone to provide service via telco network
  • White label application for VivaTV, an channel of AVG and Cat Tien Sa
  • An online live interactive entertainment platform
  • More detail at www.livestar.vn - Applications also available on iOS and Google Store

Co-Founder/Business Strategist

KMS Ltd Co.
11.2011 - 03.2015
  • Company Overview: 38/14A Nguyen Van Troi, Phu Nhuan, HCMC, Vietnam
  • CRM/Business development via B2B channels
  • Seasonal promotion/marketing programs for Distributor/Retailer
  • Quarterly/Yearly Financial planning for products
  • Set Monthly/Quarterly/Yearly sales forecasting and targets
  • Cooperate with aboard producers to set business strategy for local market
  • Negotiate with products' representative for yearly sponsor and support
  • 38/14A Nguyen Van Troi, Phu Nhuan, HCMC, Vietnam
  • Reach total sales volume of 400,000 USD in 6 months of operation for the Prince Hubert De Polignac project.
  • Opened KMS shops in Mui Ne, Cam Ranh International Airport and Hue
  • Push KMS products into Supermarkets included Coopmarts, Metro and Big C.
  • Retail to 60 shops and numbered of restaurants and bar from Ho Chi Minh City to Vung Tau

Business Development/Vice Project Director

Dragon Multimedia and Technology
Ho Chi Minh City
09.2012 - 11.2013
  • Company Overview: HayhayTV Project
  • Co-create layout, brand identity and business concept of HayhayTV project
  • Create and managing Fan Page of HayhayTV
  • Built business model for HayhayTV projects
  • Oversee/Consult monthly/quarterly marketing/promotion programs proposed by Marketing Manager
  • Coordinate with technical and design teams in development process of HayhayTV on iOS (iPhone, iPad), Android (Phone, Tablet) and HDPlayer (DuneHD, BeeHD)
  • Executed and managed weekly/monthly/quarterly advertising programs and budget on Google Ad and Facebook Ad
  • Negotiate and partnership with HDplayer wholesale and Ad Network Agencies
  • Cooperate with other departments of DMMT on various project
  • HayhayTV Project
  • HayhayTV monthly visit reached 5.000.000 visit/month and Fanpage reached 320,000 Like
  • Establish strong HayhayTV brand personality and emotion in Online Streaming

Director/General Manager

Quan Nhat JSC.
Dist.4
04.2009 - 04.2012
  • Company Overview: - Sushiya Restaurant
  • Coordinate with construction contractors during the construction of Sushiya.
  • Setup management team, service blueprint and business model
  • Recruit and train employees with Sushiya training programs.
  • Executed Monthly/Quarterly/Yearly marketing and promotion programs.
  • Responsible of Monthly/Quarterly/Yearly sales forecasting and targets with Shareholders
  • Work closely with Saigon Seaport Vice Director/Director to ensure government requirements for operating business in government areas.
  • - Sushiya Restaurant

Education

Bachelor of Business - Marketing

SIM – Singapore Institute of Management
Singapore
12-2008

Diploma in Technology - Software Development

KENT College
Vietnam
04-2005

Skills

  • Leadership and vision
  • Strategic planning and business development
  • Management and operations
  • Team development
  • Interpersonal communication
  • Sales and customer relations
  • Problem solving and decision making
  • Digital skills and analytics
  • Adaptability in work environments
  • Marketing insights
  • Governance and ethics

References

Available on request

Personal Information

Marital Status: Married with children

Highlighted Skills

  • Fluent in Vietnamese and English
  • Excellent in Ms. Office, Digital Marketing Tools, Google Analytic
  • Great in analytical skills, planning skills, entrepreneurship, leadership, business startup and project management.
  • Strong negotiation, marketing, sales skills, problem solving and crisis management.
  • Work excellently in a high-pressure environment.

Languages

Vietnamese
First Language
English
Proficient (C2)
C2

Timeline

CEO

Giftee Mekong Co., Ltd
02.2020 - Current

Director/Co-Founder of H.S.S

Re.A.Pra Venture
11.2018 - 02.2020

Head of Build 80 Program Vietnam

ReAPra Venture
04.2018 - 02.2019

Director

Misskick Vietnam Co., Ltd
09.2017 - 03.2018

Co-Founder/Director

Livestar.vn
10.2014 - 04.2017

Business Development/Vice Project Director

Dragon Multimedia and Technology
09.2012 - 11.2013

Co-Founder/Business Strategist

KMS Ltd Co.
11.2011 - 03.2015

Director/General Manager

Quan Nhat JSC.
04.2009 - 04.2012

Bachelor of Business - Marketing

SIM – Singapore Institute of Management

Diploma in Technology - Software Development

KENT College

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