Brandie Outlaw
Frisco,Texas
Summary
Strategic, analytical, and customer-focused program leader with 10+ years of experience scaling revenue-generating event programs, optimizing operations, and elevating customer experiences. Proven success in pricing strategy, team collaboration, and KPI-driven decision-making across hybrid, virtual, and in-person events. Passionate about programs that create meaningful experiences for children and families.
Overview
2026
2026
years of professional experience
Work History
Program Manager (Remote)
CISCO - Global Events
03.2022 - Current
- Own strategy and execution for global events program across business units, supporting engagement and adoption through virtual and hybrid formats.
- Partner cross-functionally with Marketing, Ops, and Finance to align on budgets, campaign messaging, and experience delivery.
- Track and report on KPIs such as attendance, NPS, repeat participation, and revenue impact; use data to inform continuous improvement.
Client Marketing Program Manager (Consultant)
Northwestern Mutual
2021 - 2022
- Led go-to-market strategy and campaign execution; refined messaging to support retention and acquisition.
- Delivered insights to leadership based on client feedback and performance analytics.
Sales Development Representative
We Shield
2020 - 2021
- Supported sales pipeline through targeted outreach campaigns tied to product launches and virtual events.
- Managed CRM updates, onboarding workflows, and internal handoffs.
Marketing Manager
Eagle Eye Power Solutions
2019 - 2020
- Built and executed multi-product marketing and event plans for domestic and global audiences.
- Created digital assets, managed email campaigns, and oversaw post-event follow-up strategies.
Senior Marketing Event Manager
Presidio
2015 - 2019
- Managed 100+ B2B events annually with a focus on experience, attendee engagement, and brand storytelling.
- Reduced event costs while improving customer satisfaction by 85% through strategic enhancements and operational streamlining.
Marketing & Project Team Lead
Core BTS
2004 - 2015
- Directed internal and external communications, event programs, and stakeholder campaigns.
- Produced reporting dashboards to measure project performance and marketing impact.
Education
MBA - Business Administration
Concordia University
Mequon, WI05.2016
BBA - Business Administration
Concordia University
Mequon, WI05.2012
Skills
- Event Strategy & Revenue Growth
- Pricing & Packaging Optimization
- Customer Experience Design
Cross-Functional Program Execution - Operational SOP Development
- Franchise/Field Team Enablement
- Data Analysis & Reporting (KPIs, NPS, Attendance, Revenue)
- Promotional Calendar Planning
CRM & Marketing Automation - Stakeholder Engagement
- Budget Forecasting & Resource Planning
- Tools: Salesforce, Webex, Smartsheets, SharePoint, Zoom, Google Analytics, HubSpot, Mailchimp, Slido, MS Office Suite
Timeline
Program Manager (Remote)
CISCO - Global Events
03.2022 - Current
Client Marketing Program Manager (Consultant)
Northwestern Mutual
2021 - 2022
Sales Development Representative
We Shield
2020 - 2021
Marketing Manager
Eagle Eye Power Solutions
2019 - 2020
Senior Marketing Event Manager
Presidio
2015 - 2019
Marketing & Project Team Lead
Core BTS
2004 - 2015
MBA - Business Administration
Concordia University
BBA - Business Administration
Concordia University
Similar Profiles
Icelyn MillsIcelyn Mills
Food Server Assistant at Global EventsFood Server Assistant at Global Events
Sabah SaleemSabah Saleem
Leader, Customer Delivery (Professional Services) at CiscoLeader, Customer Delivery (Professional Services) at Cisco
Ameer AjwadAmeer Ajwad
Supply Chain Planning Manager at CiscoSupply Chain Planning Manager at Cisco
Stian LilengStian Lileng
Product Financial Operations Intern at Dentsu Aegis NetworkProduct Financial Operations Intern at Dentsu Aegis Network
Josh CapertonJosh Caperton
Freebirds Crew Member at Freebirds World BurritoFreebirds Crew Member at Freebirds World Burrito