Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brandie Outlaw

Frisco,Texas

Summary

Strategic, analytical, and customer-focused program leader with 10+ years of experience scaling revenue-generating event programs, optimizing operations, and elevating customer experiences. Proven success in pricing strategy, team collaboration, and KPI-driven decision-making across hybrid, virtual, and in-person events. Passionate about programs that create meaningful experiences for children and families.

Overview

2026
2026
years of professional experience

Work History

Program Manager (Remote)

CISCO - Global Events
03.2022 - Current
  • Own strategy and execution for global events program across business units, supporting engagement and adoption through virtual and hybrid formats.
  • Partner cross-functionally with Marketing, Ops, and Finance to align on budgets, campaign messaging, and experience delivery.
  • Track and report on KPIs such as attendance, NPS, repeat participation, and revenue impact; use data to inform continuous improvement.

Client Marketing Program Manager (Consultant)

Northwestern Mutual
2021 - 2022
  • Led go-to-market strategy and campaign execution; refined messaging to support retention and acquisition.
  • Delivered insights to leadership based on client feedback and performance analytics.

Sales Development Representative

We Shield
2020 - 2021
  • Supported sales pipeline through targeted outreach campaigns tied to product launches and virtual events.
  • Managed CRM updates, onboarding workflows, and internal handoffs.

Marketing Manager

Eagle Eye Power Solutions
2019 - 2020
  • Built and executed multi-product marketing and event plans for domestic and global audiences.
  • Created digital assets, managed email campaigns, and oversaw post-event follow-up strategies.

Senior Marketing Event Manager

Presidio
2015 - 2019
  • Managed 100+ B2B events annually with a focus on experience, attendee engagement, and brand storytelling.
  • Reduced event costs while improving customer satisfaction by 85% through strategic enhancements and operational streamlining.

Marketing & Project Team Lead

Core BTS
2004 - 2015
  • Directed internal and external communications, event programs, and stakeholder campaigns.
  • Produced reporting dashboards to measure project performance and marketing impact.

Education

MBA - Business Administration

Concordia University
Mequon, WI
05.2016

BBA - Business Administration

Concordia University
Mequon, WI
05.2012

Skills

  • Event Strategy & Revenue Growth
  • Pricing & Packaging Optimization
  • Customer Experience Design
    Cross-Functional Program Execution
  • Operational SOP Development
  • Franchise/Field Team Enablement
  • Data Analysis & Reporting (KPIs, NPS, Attendance, Revenue)
  • Promotional Calendar Planning
    CRM & Marketing Automation
  • Stakeholder Engagement
  • Budget Forecasting & Resource Planning
  • Tools: Salesforce, Webex, Smartsheets, SharePoint, Zoom, Google Analytics, HubSpot, Mailchimp, Slido, MS Office Suite

Timeline

Program Manager (Remote)

CISCO - Global Events
03.2022 - Current

Client Marketing Program Manager (Consultant)

Northwestern Mutual
2021 - 2022

Sales Development Representative

We Shield
2020 - 2021

Marketing Manager

Eagle Eye Power Solutions
2019 - 2020

Senior Marketing Event Manager

Presidio
2015 - 2019

Marketing & Project Team Lead

Core BTS
2004 - 2015

MBA - Business Administration

Concordia University

BBA - Business Administration

Concordia University

Similar Profiles

CREATE PROFILE
Brandie Outlaw