Bobby Kim Thanh Tang
Digital Marketer
Ho Chi Minh city,SG
Summary
Proactive and achievement-oriented Digital Marketer bringing tremendous full-funnel marketing and leadership experience. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Creator Strategist
TikTok Shop
Ho Chi Minh City, SG
01.2023 - Current
- Perform data analysis on creator campaign performances and provide insights on opportunities or areas-of-improvement
- Work with cross-functional teams to implement new working processes to increase ads investment by 23.5% from brands to creators for always-on and mega campaigns
- Facilitate education initiatives for creators to encourage them to invest ads into their campaigns
- Build dashboards to track budget efficiency and ads effectiveness of creator campaigns
Account Manager
TikTok Technologies Vietnam Company Limited
Ho Chi Minh City
09.2021 - 12.2023
- Managed 60 - 120 clients quarterly to drive ads revenue and accelerate adoption of ads features on TikTok Ads Manager
- Evaluated clients' campaign performances with self-built dashboards to identify issues and provide data-driven insights
- Provided clients with in-depth technical TikTok solutions, including but not limited to ads, affiliate, creative and business, for short-form videos and livestreams, to boost performance, namely traffic, branding, GMV, ROAS, etc
- Planned and executed Joint Business Plan, outlying investment roadmaps to accelerate business growth for both branding and performance purposes on TikTok
- Analyzed market data to generate industrial insights and find potential opportunities to drive sales
- Empowered prominent brands with stellar ads performances by building case studies and feature them in official TikTok events
- Represented TikTok for Business in official events and take charge of being public speaker if necessary
- Liaised with cross-functional teams to continuously refine customer experience on platform, including but not limited to product features, policies and creative capabilities
Business Development Manager
N-Squared eCommerce
01.2020 - 09.2021
- Scouted new business leads through referrals, cold-callings, emails, etc
- Onboarded 8 new global brands as Malls on Shopee, Lazada and Tiki
- Maintained relationships with C-level representatives and managed expectation throughout long-term partnership
- Led team of 20 people to manage multiple brands at same time
- Prepared Joint Business Plan with brands to help them accelerate sales growth on e-commerce platforms
- Collaborate with cross-functional teams to execute campaigns on Shopee, Lazada and Tiki
- Refined sales-focused activities continuously through data-oriented analysis
- Spearheaded workflows for importation and outsourced logistics processes.
Management Consultant
Synpulse Management Consulting
07.2016 - 06.2019
- Supported private banking clients with their digital transformation of core banking processes
- Performed workshops with users to understand user requirements and managed expectations
- Conducted analysis on as-is business processes and proposed optimization solutions to help improve them
- Prepared technical documents with thorough analysis to prepare for actual implementation
- Coded different programming languages to implement core banking new features as required
- Completed implementation of core functionalities over 11 Software Development Life Cycles in biggest Private Bank in Southeast Asia
- Reduced Client Onboarding process by up to one-month time
- Built credit reports to monitor risks and financial exposure by high-net-worth individuals.
Content Creator
08.2019 - Current
- Upload regular videos about Singapore culture to Vietnamese audiences
- Shed different perspective to Vietnamese audiences about Singapore being not just financial hub or boring island
- Adapt content with latest TikTok trends, in terms of languages, music or events to make it relevant to audiences
- Write engaging video scripts, prepare raw videos and edit everything into final products
- Look out for new materials by keeping up with latest interesting information about Singapore
- Achieve more than 100,000 followers on TikTok.
Quality Assurance Team Lead
2359 Media
08.2014 - 03.2015
- Provided test cases, feedback, and optimal improvements for popular applications, such as HungryGoWhere (for Malaysia), D'Leedon (Condominium management application), MyLaundryBox
- Liaised with project managers to plan weekly schedule for Quality Assurance team of 15 people.
Education
Bachelor of Science - Information Systems
Singapore Management University
Singapore 05.2012 - 04.2016
Skills
- Digital Marketing
undefinedYears Of Experience
8
Timeline
Creator Strategist
TikTok Shop
01.2023 - Current
Account Manager
TikTok Technologies Vietnam Company Limited
09.2021 - 12.2023
Business Development Manager
N-Squared eCommerce
01.2020 - 09.2021
Content Creator
08.2019 - Current
Management Consultant
Synpulse Management Consulting
07.2016 - 06.2019
Quality Assurance Team Lead
2359 Media
08.2014 - 03.2015
Bachelor of Science - Information Systems
Singapore Management University
05.2012 - 04.2016
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