Anthony Marsh
London ,England
Summary
Results-driven B2B Sales Leader with 10+ years of experience driving multi-million-pound revenue growth and managing complex enterprise sales cycles. Combining an MBA with technical expertise (BSc Computing & IT) to translate complex technical solutions into high-value business outcomes. Proven track record of scaling pipelines by 41% and exceeding sales targets by 126% through consultative, data-driven selling.
Overview
15
15
years of professional experience
Work history
Regional sales manager
Lightsource BP
London, Hampshire
2021.06 - Current
- Built strategic B2B enterprise partnerships, accelerating regional revenue growth by 27%.
- Targeted new enterprise clients and developers to expand qualified sales pipeline by 41%.
- Scaled and led distributed regional team from 3 to 15 employees while maintaining consistent delivery performance.
- Managed key strategic accounts, driving long-term retention upward by 18%.
- Coordinated cross-functional stakeholders to streamline commercial workflows, reducing sales cycle by 22%.
- Delivered £5m+ in pipeline opportunities across renewable energy and EV infrastructure projects.
- Exceeded annual sales quotas by 126% through data-driven prospecting and proactive territory planning.
- Executed cross-selling and expansion strategies for new EV offerings, boosting account value by 34%.
Enterprise Sales Leader
British Gas
Newbury , Hampshire
2017.04 - 2021.06
- Advised enterprise clients through consultative, value-based solution selling to increase account retention by 21%.
- Introduced EV charging and energy efficiency portfolios to existing B2B accounts, boosting cross-sell revenue by 34%.
- Sustained exceptional customer satisfaction, consistently tracking performance scores above 95%.
- Built and managed robust pipeline valued at £1.8m+ in commercial opportunities.
- Led cross-functional project teams that optimized overall energy systems performance for key accounts.
- Delivered targeted training sessions to scale internal product awareness and alignment across teams.
Business Development Manager
Anglian Home Improvements
Portsmouth, South Of England
2012.01 - 2017.04
- Executed targeted prospecting and territory planning to expand qualified sales pipeline by 43%.
- Managed and expanded repeat accounts, driving 33% boost in recurring revenue.
- Optimized sales follow-up workflows, lifting appointment-to-sale conversion rate by 19%.
- Tracked sales performance targets daily to deliver consistent 120%+ quarterly quota attainment.
- Built annual sales opportunities exceeding £2m through aggressive, high-quality lead generation strategies.
Education
MBA - Business Administration
University of Bristol
Bristol, United Kingdom 09/2016 - 06/2020
BSc (Hons) - Computing & IT
The Open University
Milton Keynes, United Kingdom 10/2024 -
Skills
- Enterprise B2B sales
- Pipeline generation
- ARR and MRR growth
- Strategic account management
- Contract negotiation
- Account retention and expansion
- C-suite stakeholder engagement
- Business intelligence tools
Key Achievements
- Grew regional team from 3 to 15 employees
- Increased qualified sales pipeline by 43%
- Improved repeat customer revenue by 33%
- Delivered multi-million-pound commercial projects
- Launched a regional EV charging division
- Built long-term strategic partnerships
Sales Methodologies
- Consultative Selling
- Value - Based Selling
- Solution Selling
Remote & Collaboration
- Slack
- Zoom
- Microsoft Teams
- Notion
- Asynchronous Workflows
Timeline
Regional sales manager
Lightsource BP
2021.06 - Current
Enterprise Sales Leader
British Gas
2017.04 - 2021.06
Business Development Manager
Anglian Home Improvements
2012.01 - 2017.04
BSc (Hons) - Computing & IT
The Open University
10/2024 -
MBA - Business Administration
University of Bristol
09/2016 - 06/2020