Thong Tran

• Increased customer satisfaction by resolving campaigns issues.
• Controlled costs and optimized spending via restructuring of budgets based on KPIs and business situation.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Maximized performance by monitoring daily activities and mentoring team members.
• Tracked project and team member performance closely to quickly intervene in mistakes or delays.

*Achieved:

• Increase ROAS by two times for Samsung Eshop while maintaining the same budget, despite the COVID 19 epidemic.
• Increase ROAS by five times for Samsung Flagship Preorder campaign by controlling cost and optimizing channels.

• Work with Samsung client to build paid media plan to sell Samsung mobile phones on ecommerce platforms. (Lazada, Shopee, Tiki, Samsung Eshop).
• Optimize directly campaign performance using multiple platforms such as local ad networks (Admicro, Eclick, Coc, Facebook, SEM, and GDN).
• Operate smoothly with new formats from Facebook and Google (Shopping ads, Search/GDN Responsive Ads, Google Discovery Ads, FB Collaborative Ads, etc.)
• Report and evaluate campaign results to help the customer improve and discover a better solution.
• Assist the website team with the setup of tracking systems (Facebook, Google) to ensure that conversion events are appropriately tracked.
• Use proficiently digital tracking platforms as Adobe analytics system, Google Analytics, Facebook Insights, Sizmek third party tracking.

*Achieved:

• Keep Samsung mobile phones on the top selling phones in big Lazada, Tiki, Shopee campaigns (Online Revolution, Tết, Ecommerce platform's birthday).
• Sold out Samsung M10, M30 phone on the first selling day in Vietnam.
• Sold 1000 phone units on Samsung Eshop in 2 hours.

• Proposed paid media plan and decided KPIs/metrics based on business objectives.
• Executed fluently paid channels such as Facebook, Google, and local networks.
• Optimized daily campaign performance across multiple platforms. (GDN, SEM, Facebook, Admicro, Eclick, Coc Coc,...)
• Worked with ecommerce pure players like Lazada, Shopee.
  

*Achieved:

• Successfully planned and optimized for the first launching Xiaomi Redmi 5A campaign in Vietnam and sold exclusively on Lazada.
• Make the first on-site search campaign for Loreal, Mac, Vichy and Laroche Posay with ROAS at 20.